Collection: Business & Economics
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Responsibility for refugee and migrant integration
This volume brings together a range of practical and theoretical perspectives on responsibility in the context of refugee and migrant integration. Addressing one of the major challenges of our time, a diverse group of authors shares insights from history, philosophy, psychology, cultural studies,...
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Defeating dengue
This book tells the remarkable story of how a multistakeholder partnership in Indonesia fought dengue fever and explores the implications for all social enterprises and business families seeking to tackle the world’s biggest challenges.
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Genossenschaftsbanken im umbruch
Die Folgen der Finanzmarktregulierung für das Geschäftsmodell von Genossenschaftsbanken wurden bislang zu wenig erforscht. Aus diesem Grund widmet sich das vorliegende Werk dieser Fragestellung. Dafür wurde eine mehrstufige, umfangreiche empirische Untersuchung durchgeführt. Die Ergebnisse zeigen...
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News and how to use it
An A-Z guide on how we stay informed in the era of fake news, from the former Guardian Editor-in-Chief
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De gruyter handbook of sustainable entrepreneurship research
Many countries and regions face unprecedented social and environmental crises and disruptive events whose impact can no longer be ignored. Sustainable entrepreneurs offer new solutions to these problems that involve replacing the current linear economies by circular systems. Sustainable entrepre...
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De gruyter handbook of business families
The management field increasingly recognizes that most firms in the world are family firms and that these entities operate differently from the non-family firms on which most of our current management theories are based. The De Gruyter Handbook of Business Families brings together work from leadi...
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From far east to asia pacific
The years 1900 to 1954 marked the transformation from an exotic, colonized "Far East" to a more autonomous, prominent "Asia Pacific". This anthology examines the grand strategies of great powers as they vied for influence and ultimately hegemony in the region. At the turn of the twentieth century...
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Bananas
A lively and insightful cultural history of the coveted yellow fruit, as well as a gripping narrative about the infamous rise and fall of the United Fruit Company
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Der eklat aller widersprüche
Die Reihe De Gruyter Marx Forschung publiziert Studien, Monographien und Sammelbände, die das Werk und den Nachlass von Marx und Engels in der ganzen Breite, von Philosophie über Ökonomie und Politik bis hin zu naturwissenschaftlichen Aspekten in den Blick nehmen; zugleich finden Quellenstudien (...
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Secret formulas of the wizard of ads
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and ...
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Lieferantenmanagement in china
China stellt für das Lieferantenmanagement von morgen einen nicht zu ignorierenden Beschaffungsmarkt dar. Das Buch ist im Kontext des Leitbildwandels verfasst worden, wonach das Lieferantenmanagement der Zukunft präventiv, partnerschaftlich, integrativ, innovativ, digitalisiert und vernetzt sein ...
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De gruyter handbook of organizational conflict management
The De Gruyter Handbook of Organizational Conflict Management offers insightful contributions covering a myriad of conflict management topics ranging from fundamental issues, such as emotional intelligence and cultural differences, to cutting-edge themes such as political conflicts and mindfulnes...
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Sozialwissenschaftliche perspektiven der wirtschaft
Die moderne Gesellschaft befindet sich gegenwärtig in einer Zeit der raschen und tief greifenden Veränderungen, die mit Schlagworten wie Globalisierung, Neoliberalismus, Flexibilisierung etc. verbunden sind. Sie markieren nicht nur wirtschaftliche, sondern gleichzeitig soziale und politisc...
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Hbr working dads collection (6 books)
Everything you need to have a successful career and be the dad you want to be.Finally, we've moved past the days when providing for your family meant taking a backseat role in your children's lives. Still, many working dads aren't finding the support and flexibility they need, and the time-manage...
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Misadventures in entrepreneuring
Misadventures in Entrepreneuring® is the brainchild of Gayle Mann and Lucy-Rose Walker who were personally involved in the start-up, growth and eventual sale of Entrepreneurial Spark. They have experienced their own 'misadventures’ as well as the many misadventures of the 4000+ entrepreneurs they...
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Kooperative spieltheorie
Lehrbuchdarstellung zum zentralen Bereich der Spieltheorie, der kooperativen Spieltheorie, insbesondere für Studierende der Wirtschaftswissenschaften.
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Integriertes marketing-, vertriebs- und kundenmanagement
Dieses Buch richtet sich in erster Linie an verantwortliche Fach- und Führungskräfte aus den Bereichen Marketing, Vertrieb, Kunden- und Servicemanagement in BtB-Unternehmen. Zugleich wendet es sich an Verantwortliche aus den Bereichen Projekt- und Qualitätsmanagement, Forschung, und Entwickl...
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Humanizing b2b
If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.There is something incredibly e...
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Hbr working moms collection (6 books)
Manage the competing demands of working motherhood.As a working mother, you often draw the short straw. You carry most of the burden of caregiving and household chores, and your career can suffer because of it. Bosses and coworkers assume that since you're focused on your family, you don't priori...
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Hype yourself
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns...
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The virtual manager collection (3 books) (hbr 20-minute manager series)
Learn how to work productively from anywhere.Today we have greater control over where and when we work. As our businesses spread across the world and technology makes it easy to do our jobs from anywhere there’s Wi-Fi, more of us have the option to go remote. But that doesn’t mean we’re good at i...
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Brand tuned
A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?A strong, authentic brand is what makes your business stand out from the crowd – and what driv...
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Hbr's 10 must reads boxed set (updated + expanded, 6 books)
The most essential articles and ideas from the pages of Harvard Business Review—boldly updated, expanded, and redesigned.With over 5 million copies sold and translated into dozens of languages, HBR's 10 Must Reads are the definitive collections of the most important ideas on management and leader...
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Hbr classics boxed set (16 books)
The classic Harvard Business Review articles every manager and aspiring leader should read--and share with their teams--from such bestselling Harvard Business Review authors as Peter Drucker, Clayton Christensen, John Kotter, Daniel Goleman, Jim Collins, Gary Hamel, W. Chan Kim, Renee Mauborgne, ...
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