Business & Economics

Learn, grow, and be inspired—every day.

HBR Daily Leader provides 365 days' worth of insights and inspiration, an easy and enjoyable way to make your professional development a regular habit. Every page offers something new, whether it's an insight to spark your thinking, a quote to inspire you, or a question to reflect on. And each day presents you with an opportunity to take on topics such as communicating effectively, managing your time, expanding your influence, and cultivating new skills.

Elevate your leadership practice and presence with wisdom drawn from the best of Harvard Business Review.

Five years' worth of management wisdom, all in one place.

Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads from HBR: 2023 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation and inspired the most change. From eliminating strategic overload, to persuading the unpersuadable, to the future of flexibility at work, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on.

Books in HBR's 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts, such as Michael Porter, Frances X. Frei, Marcus Buckingham, Adam Grant, Joan C. Williams, Roger Martin, Robert Livingston, and Katrina Lake. Company examples range from P&G, UPS, and Pfizer to Alibaba, Microsoft, and Stitch Fix. 5 Years of Must Reads from HBR: 2023 Edition brings the most current and important business conversations to your fingertips.

The best of Clayton Christensen’s seminal work on disruptive innovation, all in one place.

No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen’s foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company. In this collection of Christensen’s most influential articles—carefully selected by Harvard Business Review’s editors—his incisive arguments, clear theories, and readable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen’s newest article looking back on 20 years of disruptive innovation: what it is, and what it isn’t.

Covering a broad spectrum of topics—business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development—these articles illuminate the impact and implications of disruptive innovation as well as Christensen’s broader thinking on management theory and its application in business and in life.

This collection of best-selling articles includes: “Disruptive Technologies: Catching the Wave,” by Joseph L. Bower and Clayton M. Christensen, “Meeting the Challenge of Disruptive Change,” by Clayton M. Christensen and Michael Overdorf, “Marketing Malpractice: The Cause and the Cure,” by Clayton M. Christensen, Scott Cook, and Taddy Hall, “Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things,” by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih, “Reinventing Your Business Model,” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann, “The New M&A Playbook,” by Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck, “Skate to Where the Money Will Be,” by Clayton M. Christensen, Michael E. Raynor, and Matthew Verlinden, “Surviving Disruption,” by Maxwell Wessel and Clayton M. Christensen, “What Is Disruptive Innovation?” by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald, “Why Hard-Nosed Executives Should Care About Management Theory,” by Clayton M. Christensen and Michael E. Raynor, and “How Will You Measure Your Life?” by Clayton M. Christensen.

Navigate work successfully as a first-time parent.

Just when you're starting to figure out parenting, all of a sudden your leave time is over. You're excited to go back, but you already miss your baby like crazy, and you don't know how you're going to get through the first meeting without dozing off, let alone actually do your job.

Succeeding as a First-Time Parent will help you take a deep breath and get through it. Your first year as a working parent will be hard, but it can be truly affirming. You'll find you have energy stores, resources, and supporters that you didn't know existed and that you can make strides forward at work when you're a new mother or father.

You'll learn to:

• Understand all your options for childcare
• Hit the ground running when you return from leave
• Stay on the career track you want to be on
• Carry on amid inevitable exhaustion and emotional upheaval
• Set your family up for success, however you measure it

The HBR Working Parents Series with Daisy Dowling, Series Editor, supports readers as you anticipate challenges, learn how to advocate for yourself more effectively, juggle your impossible schedule, and find fulfillment at home and at work. Whether you're up with a newborn or planning the future with your teen, you'll find the practical tips, strategies, and research you need to make working parenthood work for you.

Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done—but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization's behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company's theory of the business.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”

Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.

The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”

Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Get out of time debt.

Changing hearts is an important part of changing minds.

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

This volume includes the work of:

• Nick Morgan
• Robert Cialdini
• Linda A. Hill
• Nancy Duarte

This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

A year's worth of management wisdom, all in one place.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

• Reconsider what keeps your customers coming back
• Create visualizations that send a clear message
• Assess how quickly disruptive change is coming to your industry
• Boost engagement by giving your employees the freedom to break the rules
• Understand what blockchain is and how it will affect your industry
• Get your product in customers' hands faster by accelerating your research and development phase

This collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.

Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?

You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process unwittingly alienate your existing customers. And sometimes your growth strategy flies in the face of what your customers have decided your brand means to them.

Brands must navigate these incompatibilities in order to achieve sustainable growth—or face losing more customers than they gain. Marketing experts and professors Annie Wilson and Ryan Hamilton show you how to manage this challenge with a fresh, simple framework for growing without imploding, helping you choose whom to target, how to avoid conflict between segments, and, crucially, what to do when the sensibilities of one segment clash with those of another.

Wilson and Hamilton illustrate their framework with dozens of real-world cases. How did Supreme lose its coveted reputation among skateboarders? How did a software update cost Apple a devoted customer base? What did Gucci do when the cast of Jersey Shore started toting its handbags around? And why are Crocs even a thing?

With depth, clarity, and a bit of humor, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

When it comes to mentoring, women face more barriers than men. Here's how men can help change that.

Increasingly, new employees and junior members of any profession are encouraged—sometimes stridently—to "find a mentor!" Four decades of research reveals that the effects of mentorship can be profound and enduring; strong mentoring relationships have the capacity to transform individuals and entire organizations.

But the mentoring landscape is unequal. Evidence consistently shows that women face more barriers in securing mentorships than men, and when they do find a mentor, they may reap a narrow range of both professional and psychological benefits. Athena Rising is a book for men about how to eliminate this problem by mentoring women deliberately and effectively.

Traditional notions of mentoring are modeled on male-to-male relationships, yet women often report a desire for mentoring that addresses their interpersonal needs. Women want mentors who not only understand this, but truly honor it. Coauthors W. Brad Johnson and David G. Smith present a straightforward, no-nonsense manual for men working in all types of institutions, organizations, and businesses to become excellent mentors to women, because as women succeed, lean in, and assume leading roles in any organization or work context, the culture will become more egalitarian, effective, and prone to retaining top talent.

Named to the shortlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing Category

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.

The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.

If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.

In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:

• Hire and deploy the right talent
• Pay and incentivize your sales force
• Improve ROI from your training programs
• Create a comprehensive sales model
• Set and test the right prices
• Build and manage a multichannel approach

Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Become confident in your choices.

Master the art of delivering feedback.

Whether you're dealing with a problem employee or praising the good work of a colleague, you need to communicate in a way that promotes positive change in others. Giving Effective Feedback quickly walks you through the basics of delivering feedback that gets results, including:

Lead with charisma and confidence.

Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it?

This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength.

This volume includes the work of:

• Deborah Tannen
• Amy J. C. Cuddy
• Amy Jen Su

This collection of articles includes "Deconstructing Executive Presence," by John Beeson; "How New Managers Can Send the Right Leadership Signals," by Amy Jen Su; "To Sound Like a Leader, Think About What You Say, and How and When You Say It," by Rebecca Shambaugh; "Connect, Then Lead," by Amy J. C. Cuddy, Matthew Kohut, and John Neffinger; "The Power of Talk: Who Gets Heard and Why," by Deborah Tannen; and "Too Much Charisma Can Make Leaders Look Less Effective," by Jasmine Vergauwe, Bart Wille, Joeri Hofmans, Robert B. Kaiser, and Filip De Fruyt.

HOW TO BE HUMAN AT WORK.

The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Build resilience in your company to weather the greatest crises.

If you read nothing else on organizational resilience, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.

This book will inspire you to:

• Reposition your core business while launching a separate, disruptive business
• Build the ability to continually anticipate and adjust to emerging trends
• Prepare for the business implications of climate change
• Learn about the risks of hyperefficient businesses
• Develop organizational grit
• Rebound from a recession faster than your competitors
• Lead your company through any kind of crisis

This collection of articles includes "How Resilience Works" by Diane Coutu; "The Quest for Resilience" by Gary Hamel and Liisa Valikangas; "Disruptive Technologies: Catching the Wave" by Joseph L. Bower and Clayton M. Christensen; "Organizational Grit" by Thomas H. Lee and Angela L. Duckworth; "Leading in Times of Trauma" by Jane E. Dutton, Peter J. Frost, Monica C. Worline, Jacoba M. Lilius, and Jason M. Kanov; "Learning from the Future" by J. Peter Scoblic; "Leading a New Era of Climate Action" by Andrew Winston; "The High Price of Efficiency" by Roger L. Martin; "Reigniting Growth" by Chris Zook and James Allen; "Global Supply Chains in a Post-Pandemic World" by Willy C. Shih; and "Roaring Out of Recession" by Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

We live in a time of relentless change. The only thing that's certain is that new challenges and opportunities will emerge that are virtually unimaginable today. How can we know which skills will be required to succeed?

In Five Minds for the Future, bestselling author Howard Gardner shows how we will each need to master "five minds" that the fast-paced future will demand:

• The disciplined mind, to learn at least one profession, as well as the major thinking (science, math, history, etc.) behind it
• The synthesizing mind, to organize the massive amounts of information and communicate effectively to others
• The creating mind, to revel in unasked questions - and uncover new phenomena and insightful apt answers
• The respectful mind, to appreciate the differences between human beings—and understand and work with all persons
• The ethical mind, to fulfill one's responsibilities as both a worker and a citizen

Without these "minds," we risk being overwhelmed by information, unable to succeed in the workplace, and incapable of the judgment needed to thrive both personally and professionally.

Complete with a substantial new introduction, Five Minds for the Future provides valuable tools for those looking ahead to the next generation of leaders—and for all of us striving to excel in a complex world.

Howard Gardner—cited by Foreign Policy magazine as one of the one hundred most influential public intellectuals in the world, and a MacArthur Fellowship recipient—is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.

Revitalize your company and roar out of the recession.

We're facing the second major global downturn in a decade. To survive, companies must balance managing the crisis in the short term with innovation and reinvention to return to growth in a changed world. HBR's 10 Must Reads for the Recession Collection offers the ideas and strategies you need to lead your company on the path to renewal. Included in this set are:

• HBR's 10 Must Reads on Managing in a Downturn (Expanded Edition)
• HBR's 10 Must Reads on Organizational Resilience
• HBR's 10 Must Reads on Managing Risk
• HBR's 10 Must Reads on Innovation
• HBR's 10 Must Reads on Business Model Innovation
• HBR's 10 Must Reads on Change Management

It includes 60 articles selected by HBR's editors from renowned thought leaders such as Clayton Christensen, John Kotter, Rita Gunther McGrath, W. Chan Kim, and Renee Mauborgne, and features the indispensable articles "Global Supply Chains in a Post-Pandemic World" by Willy Shih and "Roaring Out of Recession" by Nitin Nohria and Ranjay Gulati. It's time for companies to be bold in the face extraordinary headwinds. HBR's 10 Must Reads for the Recession Collection will help you face them.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Change is constant—so become great at it.

If you read nothing else on change management, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you lead initiatives effectively, avoid common mistakes, and capture the full value of your change effort.

This book will inspire you to:

• Communicate the benefits of change clearly
• Win support through compelling storytelling
• Gain buy-in from peers and leaders
• Convince decision-makers to take action
• Overcome attempts to undermine transformation
• Build organizational agility and resilience

This collection of articles includes "Leading Change: Why Transformation Efforts Fail," by John P. Kotter; "Transformations That Work," by Michael Mankins and Patrick Litre; "Let Go of What Made Your Company Great," by Vijay Govindarajan; "Persuade Your Company to Change Before It's Too Late," by Pontus M. A. Siren, Scott D. Anthony, and Utsav Bhatt; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; "Six Steps for Gaining Employee Buy-In," by Andrea Belk Olson; "Storytelling That Drives Bold Change," by Frances X. Frei and Anne Morriss; "Organize Your Transformation Around Purpose and Benefits," by Antonio Nieto-Rodriguez; "The Network Secrets of Great Change Agents," by Julie Battilana and Tiziana Casciaro; "What Everyone Gets Wrong About Change Management," by N. Anand and Jean-Louis Barsoux; "A Survival Guide for Leaders," by Ronald Heifetz and Marty Linsky; "The Real Reason People Won’t Change," by Robert Kegan and Lisa Lahey; and "Your Workforce Is More Adaptable Than You Think," by Joseph Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Classic Advice for Today's Management Challenges

Peter F. Drucker's timeless thinking on management--distilled in this series of concise essays--examines the basic questions and issues that managers face. In rapidly changing times, Drucker's legendary wisdom is even more vitally relevant, going beyond traditional thinking to insights of enduring value.

The ideas and themes of this easy-to-read guide are based on direct experience and knowledge from Drucker's years as adviser to large corporations, entrepreneurial start-ups, government and nonprofit agencies, and public institutions. They are eminently practical and resonate profoundly with the challenges managers face today. Drucker offers insight and advice on perennial management issues such as:

• people decisions
• resource allocation
• productivity challenges
• innovation and risk management
• and other essential management topics

Filled with classic, evergreen advice--"There is only one valid definition of business purpose: to create a customer"--Peter F. Drucker on Management Essentials is widely regarded as the "gold standard" for managers.

Notable Quotes from Peter F. Drucker:

• "Management is doing things right; leadership is doing the right things."
• "The best way to predict the future is to create it."
• "Time is the scarcest resource, and unless it is managed nothing else can be managed."
• "There is nothing so useless as doing efficiently that which should not be done at all."
• "Whenever you see a successful business, someone once made a courageous decision."
• "Knowledge has to be improved, challenged, and increased constantly, or it vanishes."
• "The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."

Reap the benefits of a diverse workforce.

If you read nothing else on promoting diversity and realizing its benefits, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you create a culture that seeks and celebrates difference.

This book will inspire you to:

• Identify and address bias
• Short-circuit discrimination instead of unintentionally feeding it
• Attract, retain, and engage talented people who represent myriad identities
• Ensure that everyone has equal access to growth opportunities
• Trade outdated policies for practices that are proven to foster inclusion
• Harness employees' unique skills and perspectives to transform how your company operates

This collection of articles includes "Making Differences Matter: A New Paradigm for Managing Diversity," by David A. Thomas and Robin J. Ely; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "'Numbers Take Us Only So Far,'" by Maxine Williams; "Race Matters: The Truth About Mentoring Minorities," by David A. Thomas; "Leadership in Your Midst: Tapping the Hidden Strengths of Minority Executives," by Sylvia Ann Hewlett, Carolyn Buck Luce, and Cornel West; "What Most People Get Wrong About Men and Women," by Catherine H. Tinsley and Robin J. Ely; "Hacking Tech's Diversity Problems," by Joan C. Williams; "Why Men Still Get More Promotions Than Women," by Herminia Ibarra, Nancy M. Carter, and Christine Silva; "When No One Retires," by Paul Irving; "Neurodiversity as a Competitive Advantage," by Robert D. Austin and Gary P. Pisano; "Managing Multicultural Teams," by Jeanne Brett, Kristin Behfar, and Mary C. Kern; and "7 Myths About Coming Out at Work," by Raymond Trau, Jane O'Leary, and Cathy Brown.

Roar Out of the Covid-19 Recession

You've weathered the shock, the lockdowns, and the slow crawl back. But with a new normal come new risks—and new opportunities. What must you and your business do now to come out of the downturn stronger and better positioned for the future?

Global Recession: Insights You Need from Harvard Business Review will help you find possibilities amid the upheaval and reshape your business to seize advantage in the upswing.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing

In the new world of hybrid work and AI, one thing is clear: the war for talent is over—and talent won.

With sparsely populated offices and people working from wherever they are, and with AI emerging everywhere in business and dominating headlines, our work lives have undergone a remarkable transformation, seemingly overnight. But the reality is that for years the ever-growing digital wave has been breaking down organizational boundaries and increasing the adoption of open innovation, including the use of crowdsourcing platforms as a talent solution. Now the imperative is clear: adapt to and leverage this new, digitally enabled world of "open talent"—or get left behind.

In this eye-opening, essential guidebook, John Winsor and Jin Paik, with their work at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now many are freelancing for multiple companies or are starting small businesses, challenging hiring managers as never before amidst a transformed workforce. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work: what, where, when, and at what price.

How can companies adapt? The key, the authors argue, is shifting to a more distributed idea and structure of collaborative work. The authors call this a networked organization, where talent is culled from both inside and outside the organization and viewed through a single lens—as a global ecosystem that can be tapped as needed.

With rich stories, keen insights, and an abundance of practical advice, Winsor and Paik provide a new framework and operating model for transforming your organization into a talent-orchestrating, problem-solving machine.

Don't fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.

That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.

How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns.

Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone.

This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses.

This volume includes the work of:

• Daniel Goleman
• Robert Steven Kaplan
• Susan David

HOW TO BE HUMAN AT WORK.

The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Come back from every setback stronger and more confident.

If you read nothing else on mental toughness, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you embrace challenges and adversity, learn from disappointment, and build your emotional strength and resilience.

This book will inspire you to:

• Handle tough criticism and personal attacks
• Let go of your fear of other people's opinions
• Recognize when to push through—and when to quit
• Remain steady and execute in a crisis
• Navigate difficult work and career transitions
• Turn passion and perseverance into top performance

This collection of articles includes "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "How to Overcome Your Fear of the Unknown," by Nathan Furr and Susannah Harmon Furr; "How to Stop Worrying About What Other People Think of You," by Michael Gervais; "Give Yourself a Break: The Power of Self-Compassion," by Serena Chen; "How to Stop Dwelling on Your Stress," by Jenny Taitz; "Building Resilience," by Martin E.P. Seligman; "Do You Know When to Quit?" by André Spicer; "Beating Burnout," by Monique Valcour, "Burnout Is About Your Workplace, Not Your People," by Jennifer Moss; "An Antidote to Incivility," by Christine Porath; "Recognizing and Responding to Microaggressions at Work," by Ella F. Washington; "Handling Fierce Criticism and Personal Attacks," by Ruchika T. Malhotra and Patti Neuhold-Ravikumar by Amy Bernstein; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "Why Career Transition Is So Hard," by Herminia Ibarra; and "Organizational Grit," by Thomas H. Lee and Angela L. Duckworth.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Tips, stories, and strategies for the job that never ends.

When it comes to being a working parent, there are no right answers to the tough questions you grapple with, from how to get your toddler out the door to supporting your teen through struggles with their peers to whether or not to accept that big promotion—and the extensive travel and long hours that come with it. But there are answers that are right for you and your family. The HBR Working Parents Series Collection assembles the ideas and strategies you need to help you get ahead—and get through the day. Included in this set are Managing Your Career, Getting It All Done, and Taking Care of Yourself. This compilation offers insights and practical advice from world-class experts on the topics that matter most to working parents including making decisions at home and at work that align with your priorities; navigating tradeoffs—and managing the feelings that come with them; developing strategies for managing both the details of your day and the long-term view of your career; finding time for personal development; and making career choices that work for you—and your family.

The HBR Working Parents Series with Daisy Dowling, Series Editor, supports readers as you anticipate challenges, learn how to advocate for yourself more effectively, juggle your impossible schedule, and find fulfillment at home and at work. Whether you're up with a newborn or planning the future with your teen, you'll find the practical tips, strategies, and research you need to make working parenthood work for you.

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

• Identify the metrics you need to measure
• Run experiments and A/B tests
• Ask the right questions of your data experts
• Understand statistical terms and concepts
• Create effective charts and visualizations
• Avoid common mistakes

Life's too short to be unhappy at work

"I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader, these words have probably run through your mind. So many of us are feeling fed up, burned out, and unhappy at work: the constant pressure and stress, the unending changes, the politics--people feel as though they can't give much more, and performance is suffering.

But it's work, after all, right? Should we even expect to be fulfilled and happy at work?

Yes, we should, says Annie McKee, coauthor of the bestselling Primal Leadership. In her new transformative book, she makes the most compelling case yet that happiness--and the full engagement that comes with it--is more important than ever in today's workplace, and she sheds new light on the powerful relationship of happiness to individual, team, and organizational success.

Based on extensive research and decades of experience with leaders, this book reveals that people must have three essential elements in order to be happy at work:

• A sense of purpose and the chance to contribute to something bigger than themselves
• A vision that is powerful and personal, creating a real sense of hope
• Resonant, friendly relationships

With vivid and moving real-life stories, the book shows how leaders can use these powerful pillars to create and sustain happiness even when they're under pressure. By emphasizing purpose, hope, and friendships they can also ensure a healthy, positive climate for their teams and throughout the organization.

How to Be Happy at Work deepens our understanding of what it means to be truly fulfilled and effective at work and provides clear, practical advice and instruction for how to get there--no matter what job you have.

Invest in your most valuable resource: your people.

Top talent is hard to come by. And seeing your stars walk out the door is painful—and expensive. You need to take steps to ensure that you attract, develop, and retain your best people.

If you read nothing else on managing talent in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you boost the engagement, skills, and commitment of your highest performers.

This book will inspire you to:

• Build a winning talent strategy
• Recruit and hire the best candidates
• Identify and develop high-potential employees
• Foster a just and inclusive workplace
• Overcome the challenges of hybrid work
• Prepare your workforce for the future

This collection of articles includes "Building a Game-Changing Talent Strategy," by Douglas A. Ready, Linda A. Hill, and Robert J. Thomas; "Your Approach to Hiring Is All Wrong," by Peter Cappelli; "'A Players’ or 'A Positions'?: The Strategic Logic of Workforce Management,” by Mark A. Huselid, Richard W. Beatty, and Brian E. Becker; "Turning Potential into Success: The Missing Link in Leadership Development," by Claudio Fernandez-Araoz, Andrew Roscoe, and Kentaro Aramaki; "Making Business Personal," by Robert Kegan, Lisa Lahey, Andy Fleming, and Matthew Miller; "The Power of Hidden Teams," by Marcus Buckingham and Ashley Goodall; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "People Before Strategy: A New Role for the CHRO," by Ram Charan, Dominic Barton, and Dennis Carey; "Toward a Racially Just Workplace," by Lauren Morgan Roberts and Anthony J. Mayo; "How to Do Hybrid Right," by Lynda Gratton; and "Your Workforce Is More Adaptable Than You Think," by Joseph Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'? Or that Henry Ford's revolutionary assembly line came from an unlikely blend of observations from Singer sewing machines, meatpacking, and Campbell's Soup? In this fascinating study of innovation, engineer and social scientist Andrew Hargadon argues that our romantic notions about innovation as invention are actually undermining our ability to pursue breakthrough innovations. Based on ten years of study into the origins of historic inventions and modern innovations from the lightbulb to the transistor to the Reebok Pump athletic shoe, How Breakthroughs Happen takes us beyond the simple recognition that revolutionary innovations do not result from flashes of brilliance by lone inventors or organizations. In fact, innovation is really about creatively recombining ideas, people, and objects from past technologies in ways that spark new technological revolutions. This process of 'technology brokering' is so powerful, explains Hargadon, because it exploits the networked nature--the social side--of the innovation process. Moving between historical accounts of labs and factory floors where past technological revolutions originated and field studies of similar processes in today's organizations, Hargadon shows how technology brokers create an enduring capacity for breakthrough innovations. Technology brokers simultaneously bridge the gaps in existing networks that separate distant industries, firms, and divisions to see how established ideas can be applied in new ways and places, and build new networks to guide these creative recombinations to mass acceptance. How Breakthroughs Happen identifies three distinct strategies for technology brokering that managers can implement in their organizations. Hargadon suggests that Edison and his counterparts were no smarter than the rest of us-they were simply better at moving through the networked world of their time. Intriguing, practical, and counterintuitive, How Breakthroughs Happen can help managers transform their own firms into modern-day invention factories.

A Wall Street Journal and Washington Post Bestseller

A playbook for creating your company's winning strategy.

Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

Recently, some bestselling management books have focused on providing a recipe for greatness, while others have sought to unlock the secrets of long-term success. But a detailed analysis at the intersection of the two, one that explains how some companies manage to achieve repeated peaks of business performance, has been missing--until now.

Accenture’s Paul Nunes and Tim Breene have found that what matters is not just climbing your current S-curve, which is what you do to reach the top of a single successful business. Instead, they emphasize the equal importance of the moves you must make on the way to your next business; that is, making the jump to your future S-curve.

Jumping the S-Curve reveals crucial insights for making such transitions, including:

• Why traditional strategic planning won't allow you to find the "big-enough" market insights that are critical to superior performance
• Why your top team must be refreshed before performance starts to wane
• Why you need much more talent than you think, especially "serious talent" that will find you worthy of their time

Filled with original practical advice, Jumping the S-Curve demystifies how companies can thrive with one successful business after another, through both good times and bad.

Through the Detox Prism throws some light on the modern-day pathologies that are crippling the productivity, resilience, innovation and survival of our private, public and social organizations, and therefore of our standard of living.

It probes the proximate sources of dysfunction at five interfaces: between the organization and its employees (x-inefficiency), its value chain upstream (escaping fault), its socio-physical environment (externalities), its governance regime (hijacking by certain groups), and its ethical context (moral vacancy). Toxicities at these five interfaces are interrelated and moral vacancy is of central importance in this complex of relationships that may be the source of something like two-thirds to three-quarters of the observed waste. Our inquiry, built around the Detox Prism, gauges the toxicity at these five interfaces, probes their sources, and suggests useful families of design repairs based on a mix of mechanisms of practical use in the different sectors.

This detox perspective is based on a systematic effort to lift both analysts and practitioners with the skyhook of a crane in order to broaden their outlook, to lengthen their time horizon, and to help them escape from mental prisons to inspire effective and practical design thinking.

Million Dollar AI Prompts is the ultimate guide for creatives, side hustlers, and solopreneurs tired of watching from the sidelines as others cash in on the AI revolution. Turning a simple sentence into income-generating art, products, and brands has never been easier—and it doesn’t require tech degrees, coding skills, or big budgets—just a hunger to win.

As highlighted by Carnegie Hall’s Power Network Summit, Desmond A. Brown is a leading innovator in creative entrepreneurship and AI-driven monetization. In this groundbreaking blueprint, Brown reveals exactly how to leverage free AI tools like ChatGPT, Midjourney, and DALL-E to design sellable products, launch scalable brands, and generate multiple streams of digital income.

Blending street-smart hustle with proven business strategies, Million Dollar AI Prompts delivers actionable tactics for turning creativity into currency. If Rich Dad Poor Dad and Crushing It! had a futuristic cousin straight from the AI lab with a million-dollar game plan—Million Dollar AI Prompts would be it.

It’s not about tech; it’s about ownership.
It’s not about prompts; it’s about profit.

No need for a background in AI, just a hunger to win.

Who’s ready to turn AI into their next payday?

Available in a new edition and with an introduction by Margaret Atwood, Payback delivers a surprising look at the topic of “debt” — a subject that continues to be timely.

Legendary novelist, poet, and essayist Margaret Atwood delivers a surprising look at the topic of “debt” — a subject that continues to be timely during this current period of economic upheaval. In her intelligent and imaginative approach to the subject, Atwood proposes that “debt” is like air — something we take for granted and never think about until things go wrong.

This is not a book about practical debt management or high finance, although it does touch upon those subjects. Rather, it goes far deeper into an investigation of debt as a very old, very central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, through the stories we tell to our concepts of “revenge” and “sin” to the way we structure our social relationships, Atwood shows that this idea of what we owe — in other words, “debt” — is possibly built into the human imagination as one of its most dynamic metaphors. In the final section, Atwood touches upon not only our current global financial situation, but also the concept of our “debt to nature” and how our ideas of ownership and debt must be changed if we are to find a new way to interact with our natural environment.

Written in Marjorie Harris's trademark witty, engaging, and accessible style, Thrifty is chock-full of simple and savvy tips drawn from her own richly thrifty experience, and those of renowned experts such as bestselling author Margaret Atwood, actor R. H. Thomson, travel writer Sylvia Fraser, and the Globe and Mail Style columnists. With solid tips on how to haggle, how to become a frugal fashionista, maintaining home and hearth on a budget, and practical advice on thrifty gardening, travel, and entertainment, Harris provides essential guidelines to living a quality life on less.

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.

A national bestseller, Let the Elephants Run is the essential guidebook for anyone looking to reignite their creativity.

Creativity is in everyone’s DNA, not a select few. Award-winning musician and founder of CloudID Creativity Lab David Usher believes we just need the right tools to help us reconnect with our imaginations in our day-to-day lives, whether in the head office, the home office, or the artist’s studio. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music, and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork, and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution. Based on his wildly popular speaking engagements, Let the Elephants Run is the essential guidebook to reigniting and nurturing our creativity in accessible and productive ways.

All too often organizations appoint a new CEO to turnaround their fortunes, only to see a familiar pattern of failure repeated with each new strategy. Is this simply a case of poor leadership, or are there more complex issues at play?

John Oliver’s ground-breaking book introduces the provocative concept of ‘Corporate Trauma’, arguing that conventional turnaround playbooks often miss a critical element…the lingering impact of a past corporate crisis. Drawing inspiration from the biological field of Epigenetics, where an inherited generational trauma results from an environmental stress event, Corporate Trauma posits that a significant organizational shock can result in adaptive and embedded dysfunctional patterns deep within an organization’s cultural DNA.

Through original case studies, this book offers a vital new diagnostic lens for leaders and consultants to understand why companies get trapped in a downward spiral of decline, identifying the entrenched negative attitudes and behaviors that act as a hidden killer of corporate turnarounds. By moving beyond the classic turnaround playbook to identify the ‘root cause’ of persistent corporate failure, Corporate Trauma offers an invaluable path to success that will drive strategic renewal and inject ‘vitality’ back into any struggling organization.

The cloud revolution is reshaping the foundation of business.

The old playbook is obsolete. The new rules haven't been written—until now.

Unlocking the Power of the Cloud delivers the definitive blueprint for governing in the cloud. Taking a groundbreaking 'business-first' approach, this book reveals how cloud computing creates unprecedented opportunities while fundamentally disrupting every aspect of corporate governance. The authors expose the critical intersection where cloud infrastructure meets AI deployment, showing you how to harness this convergence for competitive advantage.

You will discover how a cloud governance ecosystem accelerates innovation rather than constrains it, manage risks that did not exist five years ago, and turn compliance from a cost center into a strategic differentiator.

The stakes are high. The opportunities are great. Your competitors are already moving. The question is not whether you will adapt—it is whether you will lead.

This book is essential reading for CEOs, boards of directors, CIOs, security professionals, auditors, and risk management professionals who refuse to let their organizations become casualties of the cloud revolution. You can unleash the power of the cloud and AI to drive long-term value, innovation, and good governance at your organization.

Für das strategische Management stehen zahlreiche Instrumente für die Analyse, die Entwicklung und die Umsetzung von Strategien zur Verfügung. Das Buch behandelt die Bedeutung der Strategieinstrumente in der Praxis und stellt wichtige neue sowie klassische Instrumente vor. Für jedes Instrument werden theoretischer Hintergrund, Entwicklung und Bedeutung kritisch analysiert; ähnliche Instrumente und Überschneidungen mit anderen Instrumenten werden aufgezeigt.

In der 4. Auflage wird das ständig wachsende Anwendungsfeld der generativen künstlichen Intelligenz im strategischen Management erstmals in einem neuen Kapitel behandelt. Die praktische Nutzung generativer KI wird im Rahmen der SWOT-Analyse mit Hilfe eines SWOT-Bots ausführlich erklärt. Zusätzlich wurde die doppelten Wesentlichkeitsanalyse in die externe Analyse aufgenommen, um der zunehmenden Bedeutung von Nachhaltigkeit gerecht zu werden. Ferner wurde das strategische Projektmanagement für die erfolgreiche Umsetzung von Strategien neu integriert. Weitere Instrumente wurden überarbeitet und aktualisiert: Das Thema Purpose wurde in das Kapitel der richtunggebenden Instrumente aufgenommen, die Kapitel zu den Portfolio-Analysen wurden erweitert und das Kapitel zu Plattformen um das Konzept der Ökosysteme ergänzt.

Der Schwerpunkt des Buchs liegt auf einer genauen und verständlichen Schritt-für-Schritt-Anleitung, so dass der Leser das Instrument sofort anwenden und die typischen Anwendungs- und Interpretationsprobleme vermeiden kann.

Experienced researchers theorise what the future holds for tourism research.

This book brings together experienced and well-respected researchers to understand, interpret and envision the future for tourism. It examines the transformations taking place in tourism currently and the potential future changes that could occur.

The volume also explores the limitations of predicting the future of tourism and areas that need to be addressed such as climate change, technology, sustainability, hypermobility, regeneration and destination management. It considers the uncertain directions for the future and sets an agenda for the transformation of tourism. The book will be a useful resource for researchers and students in tourism and future studies, as well as tourism planners and public sector agencies.

The presence of intelligent tools, both in the digital and physical realms, is progressively enhancing our capacities to act on personal, organizational, national, and international levels, leading to both intended and unintended consequences. Collectively, these changes are reshaping our world at a speed and scale that necessitate earnest consideration. In the midst of uncertainty, the development and utilization of these new capabilities would greatly benefit from CyberSystemic approaches and methods of learning.

The book drives readers to adopt a different - CyberSystemic approach, moving beyond perceiving individuals merely as subjects or consumers to recognizing them as citizens. This shift implies an active role in constructing organizations and social policies as conversational networks wherein individuals collectively contribute to the formulation of purposes and products. The editors put forward concepts and examples that illuminate and exemplify these perspectives on citizenship in organizational and social contexts.

Readers will discover several conceptual frameworks and usage cases of CyberSystemic methodologies in various fields, providing the first look at the latest development of the grey methodology and the AI relation to individuals and governance and will provide the first discussion on the General Interactions theory.

In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success. 

In this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement. With the massive amounts of customer data available today - from web analytics to social media to mobile apps - marketers can develop highly customized segments and messages.

Examined are techniques and tools for collecting and making sense of all this data, including methods like A/B testing, regression analysis, and machine learning algorithms. Using real-world examples and case studies, the reader will learn how leading companies use data-driven insights to optimize digital marketing campaigns, website experience, and content strategy.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Innovate to Integrate: Data-Driven Management and TechStrat Fusion Unveiled explores the intersection of data-driven decision-making and technology strategy. A diverse team of authors explore the ground breaking TechStrat Fusion framework, emphasising the dynamic relationship between data management and strategic innovation. Real-world case studies from diverse industries illustrate successful implementations, while forward-looking chapters anticipate the emerging challenges and opportunities in this evolving landscape.

As a comprehensive resource, Innovate to Integrate delves deep into the technical aspects of data analytics, machine learning, and emerging technologies, offering a robust foundation for understanding the strategic integration of technology in modern organisations.

By providing actionable strategies and practical frameworks, both academics and professionals will find this a valuable work of reference.

Advances in Group Processes publishes theoretical analyses, reviews, and theory based empirical chapters on group phenomena. The series adopts a broad conception of “group processes.” This includes work on groups ranging from the very small to the very large, and on classic and contemporary topics such as status, power, trust, justice, social influence, identity, decision-making, intergroup relations and social networks. Previous contributors have included scholars from diverse fields including sociology, psychology, political science, economics, business, philosophy, computer science, mathematics and organizational behavior.

Volume 42 assembles papers related to a variety of topics in small groups and organizational research. The volume includes papers that address theoretical and empirical issues including 1) literature reviews in the areas of race, gender, masculinity and DEI initiatives, 2) how political party affiliations impact social forces such as situational affective definitions and levels of institutional trust, and 3) whether or not group membership affects the tendency to intervene in fraternity hazing, if gender ideologies are related to support for legalized abortion, and the emotional responses to acts of intergroup forgiveness and revenge. Overall, the volume includes papers that reflect a wide range of theoretical approaches from leading scholars who work in the general area of group processes.

This fun and accessible study of leadership takes readers on an enchanting journey into the world of vampires, werewolves and demons found in the hit television show ‘Buffy the Vampire Slayer.’

In this addition to the Exploring Effective Leadership Practices through Popular Culture series, author Aditya Simha teaches readers how they themselves can become effective leaders. Each chapter includes practical take-aways that readers can use to improve their own leadership skills. Illustrative examples from the Slayerverse (including characters such as Buffy, Xander, Giles, Willow, Tara) are presented in various chapters to aid in understanding the importance of successful leadership.

Whether readers are familiar with the ‘Buffy the Vampire Slayer' or are new to the series, this engaging study will engross even the casual reader. Readers of various backgrounds, from undergrads to professionals, will find the topics of power and gender thoughtfully explored.