A groundbreaking guide for the next generation of business leaders, founders, and innovators… Amber’s bold, optimistic vision is inspiring...Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. - Booklife by Publishers Weekly

A Useful Guide for Business Leaders To say that the main message of this book is revolutionary would be putting it mildly. In that sense, it’s aspirational in nature, but the author continually stresses how her vision could become a reality. It’s the clarity of the language and the detail put into this plan that are so impressive. This is a book worthy of close reading that should cause a great deal of introspection in all those who happen to encounter it and to absorb its message. Steve Finkelstein, 5-star Review on Amazon

After reading this book, I feel like I have more tools to make better decisions, and I am also more motivated to share these ideas with others. I believe everyone, from everyday consumers to business leaders, can contribute to this change. 5-star review on Amazon

Elena V. Amber is a researcher, author and former business leader whose work bridges ecological economics, behavioral science and sustainability transitions. She is the author of Emotional Capital for the Triple Win, which synthesizes insights from 200+ academic sources to explain how markets systematically engineer emotion and cognition, locking societies into overconsumption, and proposes consumption as a systemic policy lever for ecological and social resilience.

With more than 15 years of international C-suite-level experience together with advanced degrees in biology and psychology and an MBA from Warwick Business School, Elena combines practical leadership expertise with rigorous research. Her first book, The Gift of Sensitivity, was recognized by Kirkus Reviews and the Next Generation Indie Book Awards.

Currently pursuing doctoral research on sustainable consumption and impulsive buying at the UNIC/Cyprus, with Erasmus+ traineeship at Maastricht University, Elena translates ecological economics and post-growth theory into actionable insights for policymakers, leaders and citizens who want to move the needle on overconsumption.

• Part 1: Emotional capital for the triple win
  • 1. What is this book about?
  • 2. Consumption revolution: a call for change
  • 3. Intersection of sustainable consumption and impulsive buying behavior
  • 4. Triple win: sustainable consumption strategy
  • 5. Creating conditions where others can thrive
  • 6. Emotional Capital for the Triple-Win framework
• Part 2: 50 innovative ways to lead the consumption revolution
  • 7. Create sustainable awareness
    • 1. Create impulsive buying awareness
    • 2. Educate about the consequences of impulsive buying
    • 3. Educate about emotional reasons for overconsumption
    • 4. Educate about the value of well-being over welfare
    • 5. Embrace personal values and the true meaning of self-care
    • 6. Promote health benefits related to sustainable consumption
    • 7. Leverage diverse personal values for sustainable consumption
    • 8. Embrace individual actions and help to make informed choices
    • 9. Don’t be trapped by cultural polarization of individualism and collectivism
    • 10. Create better stories for the collective compass
  • 8. Foster triple-win mindset
    • 11. Stand with people: share ultimate responsibility
    • 12. Employ values of impact and activism
    • 13. Deal with uncertainty with straightforwardness
    • 14. Understand sustainable degrowth
    • 15. Support sufficiency
    • 16. Promote voluntary simplicity
    • 17. Showcase anti-consumption effects
    • 18. Promote minimalism
    • 19. Actively support zero-waste movement
    • 20. Promote sharing economy
  • 9. Create impact, becoming a positive force for people and the planet
    • 21. Base on those customers who care about sustainable consumption and social stability
    • 22. Be aware of lifestyle, the unique way values and beliefs are behaviorally expressed
    • 23. Support local communities
    • 24. Build knowledge communities
    • 25. Cultivate a “being more human” approach
    • 26. Mind social consciousness phenomenon
    • 27. Understand the influencing direction of social networks
    • 28. Invite key opinion leaders, not merely influencers
    • 29. Promote pro-social behavior
    • 30. Promote pro-environmental behavior
  • 10. Empower by transferring knowledge, skills, and practices
    • 31. Warn about the role of the survival mode in overconsumption
    • 32. Educate about “green consumerism”
    • 33. Help to build long-term emotional regulation
    • 34. Link sustainable consumption with positive emotions
    • 35. Foster mindfulness
    • 36. Suggest taking a pause
    • 37. Take an active part in finance planning and education
    • 38. Enhance consumers’ sustainable consumption attitudes
    • 39. Embrace customers with pro-environmental self-identity
    • 40. Promote consumer self-efficacy
  • 11. Advocate for a triple win (and help others)
    • 41. Mind consumer engagement paradox
    • 42. Evolve business strategy for a triple win: for people, the planet, and prosperity for all
    • 43. Provide customers with trustworthy information
    • 44. Embrace the role of marketing communication in promoting sustainable consumption
    • 45. Use a post-growth marketing mix
    • 46. Don’t use patronizing messaging, but suggest practices and direct benefits
    • 47. Don’t build on vulnerabilities
    • 48. Blacklist sales based on stress, fear, or negative emotions
    • 49. Promote sales but don’t stimulate impulsive buying related to material purchases
    • 50. Innovate as a crazy and search for new opportunities
  • 12. Custodians of existence and stewards of life equilibrium