Collection: Columbia University Press
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Designing Experiences
J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
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Book of Value
How value investors can build high-performance stock portfolios with the help of powerful ideas from philosophy and psychology.
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The Power of And
The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts.
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Pandora’s Risk
Author of the acclaimed work Iceberg Risk: An Adventure in Portfolio Theory, Kent Osband argues that uncertainty is central rather than marginal to finance. Markets don't trade mainly on changes in risk. They trade on changes in beliefs about risk, and in the process, markets unite, stretch, and ...
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Shareworthy
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
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Getting Price Right
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term ...
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Frontier Investor
Opening up a whole new world—and worldview—to the adventurous investor.
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Passion for Reality
The first biography of a major early-twentieth-century business leader and the historical and ethical implications of his work.
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Sports Entrepreneurship
This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.
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Inside the Investments of Warren Buffett
Since the 1950s, Warren Buffett and his partners have backed some of the twentieth century's most profitable, trendsetting companies. But how did they know they were making the right investments? What did Buffet and his partners look for in an up-and-coming company, and how can others replicate t...
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Reset
James Rubin and Barie Carmichael provide a roadmap for businesses to rebuild trust and find their voice. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. This book is a guide to navigating the pitfalls and t...
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The Coffee Can Investor
Neeraj Khemlani introduces readers to the coffee can philosophy of long-term investing through the eye-opening story of a portfolio manager who has put it into practice.
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Finding Value in Numbers
Written for readers without a technical background, Finding Value in Numbers is an engaging and practical guide to how thoughtful investors can use numbers—not just for the sake of crunching data but for making better decisions.
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Making Organizational Culture Great
This essential book answers the biggest questions about organizational culture, offering research-backed insights for leaders on shaping and managing an environment that spurs achievement.
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The Virtual Universe
This book contends that despite shifting trends, the virtual universe remains crucial to the technology of tomorrow—and might arrive sooner than we think.
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