Alex Rialp

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  • International Marketing Research
    Book cover image for International Marketing Research ISBN: 9780762313693

    International marketing research

    Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through manag...

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    $154.99
    $154.99 $154.99