Martha Bartlett Piland, CFMP

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  • Don't Just Brand There, Do Something
    Book cover image for Don't Just Brand There, Do Something ISBN: 9781956370805

    Don't Just Brand There, Do Something

    Whether you’re branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things: Finding something unique and ownable, and Taking action with it. That means baking in actions that support this position throughout...

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