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Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Price: $45.99
Pages: 387
Publisher: De Gruyter
Imprint: De Gruyter Oldenbourg
Publication Date:
25 October 2021
ISBN: 9783110736953
Format: Hardcover
BISACs:
HISTORY / Modern / General, HISTORY / Social History
Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.