DR. GARY S. GOODMAN is the best-selling author of more than twentyfive books and thousands of articles. He is also creator of the applauded training program, “Best Practices in Negotiation,” offered at U.C. Berkeley and UCLA Extension, as well as at organizations worldwide. As an attorney, Fortune 1000 management consultant, and celebrated speaker and lecturer, Dr. Goodman has personally negotiated more than a thousand contracts for his companies and for his clients.

Drawing from the best-published sources and his own ample experiences, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. You will discover:

• The six-step Anatomy of a Negotiation Transaction, a guide from the inception to the execution of an agreement
• How to avoid common pitfalls and dirty tricks when negotiating
• How not to give away the store
• The 3 “T”s in any negotiation: Text, Tone, and Timing
• When you should grab their first offer
• The secret to detecting 3 types of liars
• How to read your counterpart’s pain threshold
• The best way to counter dirty tricks
• No Job Offer? Negotiate Reconsideration!
• How to negotiate Less Job Stress!
• Five traps to avoid in preparing for a negotiation
• Unique and counter-intuitive advice to finding better bargains on cars and housing

There is a lot of room for creativity in negotiating, but few folks pay attention to the possibilities. You need LOTS of tools, techniques, strategies, ploys, feints, and bluffs in order to come out on top. That’s why expert negotiator Dr. Gary Goodman has provided you with no fewer than 77 Best Practices!