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A Culture of Flow
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15 December 2026
Flow is the state of complete absorption in which people do their finest work—the runner in stride, the team that moves as one mind. Mihaly Csikszentmihalyi first named it in individuals. A Culture of Flow shows that it belongs to teams as well, and that shared flow is the deepest source of an organization’s performance, creativity, and endurance.
We have learned to see organizations one person at a time, trusting that a strong team is the sum of strong people. Yet a team has a collective life its members do not have on their own, and that life stays mostly invisible, even as it determines whether an organization thrives.
Michael Crooke and Damian Vaughn bring that whole into view, treating a team, and the organization it belongs to, as a living system. Drawing together systems science, psychology, strategy, and organizational development, they show how a group moves, where its energy gathers and where it drains. At the center are three forces—momentum, differentiation, and integration—whose power lies in how they reinforce one another. Through case studies, applied tools, and original models, A Culture of Flow offers leaders a new way to see, and shape, organizational life.
— Steve Case, co-founder of AOL, Chairman & CEO of Revolution LLC, and author of The New York Times bestseller The Third Wave
Our society glorifies the individual - we always need to find the hero. But it’s teams that win. Crooke and Vaughn take this principle seriously and develop a transformational framework for getting teams to work better — written by two people who have lived it many times over.
The questions of business and entrepreneurship aren’t answered in theory. They’re answered in success or failure. For more than two decades, I’ve watched Michael build successful organizations and help others do the same. His greatest gift is bringing out what’s hidden in people. He’s my guy.
— Tom Scott, CEO of The Nantucket Project
Damian Vaughn earned his PhD in psychology under Mihaly Csikszentmihalyi, creator of flow theory, and taught strategy at the University of Oregon as clinical professor, researching flow in teams, autotelic development, and leadership. Formerly an executive at 21st Century Fox and HBO Latin America, he now brings flow science to BetterUp. He came to that work as the NFL’s first Brazilian player, guiding elite athletes and global business leaders for decades.
Michael Crooke earned his PhD in management under Mihaly Csikszentmihalyi and is the Avamere Professor of Practice Emeritus at the University of Oregon’s Lundquist College of Business. He is also a consultant for enterprises that embrace the philosophy of “Good Business.” A former Navy SEAL, he has twenty-five years of experience as a CEO of companies including Patagonia, prAna, Pearl Izumi, and Revolution Living.
Preface
Introduction
1. Flow Carries You Further
2. How Teams Evolve to High-Flow Teams
3. How Class I Teams Get Stuck in a Low-Flow State
4. How Class II Teams Create a Culture of Winning
5. How Class III Teams Become Autotelic: When Love of Work, Love of Team, and Love of Mission Take Over
6. How Teams Sustain Flow
7. How Values Can Restore Team Flow in the Face of Adversity
8. The Art of Autotelic Leadership
Appendix: The Paradoxes of Flow
Notes
Index