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A Global View on Intercultural Management

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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ah...
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  • 27 October 2014
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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

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Price: $61.99
Pages: 360
Publisher: De Gruyter
Imprint: De Gruyter Oldenbourg
Series: De Gruyter Studium
Publication Date: 27 October 2014
ISBN: 9783110400625
Format: Paperback
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Jürgen Rothlauf (University of Applied Sciences Stralsund)