What role does diasporic Chinese media play in the process of Chinese migrants' adaptation to their new home country? With China's rise, to what extent has the expansion of its "soft power" swayed the changing identities of the Chinese overseas? A Virtual Chinatown provides a timely and original analysis to answer such questions.

Using a media and communication studies approach to investigate the reciprocal relationship between Chinese-language media and the Chinese migrant community in New Zealand, Phoebe Li goes beyond conventional scholarship on the Chinese Diaspora as practised by social historians, anthropologists and demographers. Written in an accessible and reader-friendly manner, this book will also appeal to academics and students with interests in other transnational communities, alternative media, and minority politics.