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The follow-up to the New York Times bestseller Absolut Book — ten more years of one of the most celebrated advertising campaigns in history.
Since Absolut Book, the Absolut campaign has gone global, expanding from print into film, music, art and the internet. Absolut Sequel captures that evolution in a definitive illustrated collection, organized by theme: Cities, Artists, Writers, Album Covers, Collectors, Movies and the Internet.
The collection includes many ads never before seen in print, among them controversial work created but never officially released. As Absolut president Goran Lundqvist puts it: the consumers drink the ads as much as they drink the vodka.
The ultimate companion volume for anyone who fell in love with the campaign the first time around.
Since Absolut Book, the Absolut campaign has gone global, expanding from print into film, music, art and the internet. Absolut Sequel captures that evolution in a definitive illustrated collection, organized by theme: Cities, Artists, Writers, Album Covers, Collectors, Movies and the Internet.
The collection includes many ads never before seen in print, among them controversial work created but never officially released. As Absolut president Goran Lundqvist puts it: the consumers drink the ads as much as they drink the vodka.
The ultimate companion volume for anyone who fell in love with the campaign the first time around.
Price: $59.99
Pages: 274
Publisher: Tuttle Publishing
Imprint: Periplus Editions
Publication Date:
06 October 2026
Trim Size: 11.00 X 8.50 in
ISBN: 9780804860659
Format: Paperback
"Seeing the many and varied iterations of the Absolut bottle ad concept inside one book only makes abundantly clear what an impressive effort it has been over the course of a quarter century." --Chicago Sun Times
Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.