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“I finally gave up highlighting Absolutely Incredible! because I had highlighted so much of the book, it was ridiculous.”
—Dr. Robert Anthony, best-selling author of Beyond Positive Thinking
“You don’t need a perfect life to live an absolutely incredible one”
What if “Absolutely Incredible” wasn’t just something to say … but a way to live?
For more than forty years, David Hancock has greeted each day with the same declaration:
“Absolutely incredible.”
Not because life has always been easy.
But because he discovered that an extraordinary life is built by intentional choices, not perfect circumstances.
In Absolutely Incredible!, Hancock shares the timeless principles that carried him through success and failure, financial collapse and new beginnings, leadership challenges, personal loss, and unwavering faith. Through engaging stories, practical wisdom, and proven habits, he reveals how anyone can develop the mindset to thrive regardless of what life brings.
Inside are practical insights to help people
Choose purpose over circumstance
Develop resilience through life’s greatest challenges
Replace fear and frustration with gratitude and hope
Lead with character, generosity, and intentionality
Create a life defined not merely by success, but by lasting significance
At the heart of Absolutely Incredible! is one simple truth:
Some days, it’s by faith. Every day, it’s on purpose.
The journey toward an absolutely incredible life doesn’t begin when circumstances change.
It begins with the next decision.
The title Absolutely Incredible is such an excellent choice for this book. Though while reading it, I kept saying to myself, “This is absolutely magnificent!”
David Hancock is a remarkably successful man who revolutionized the publishing industry by creating an entirely new model. His company, Morgan James Publishing (named after his children, Morgan Renee and Ethan James), has helped launch bestselling authors, thought leaders, and business innovators, including Brendon Burchard, Russell Brunson, Jeff
Walker, and many others.
It's easy to conclude that David is a very wise man.
That conclusion would be correct.
Yet his wisdom extends far beyond business success. It is grounded in genuine faith, strengthened by an ever-present attitude of gratitude, and fueled by a sincere desire to make the world a better place.
You experience that combination whenever you're with him, whether in a one-on-one conversation or among a group of friends and colleagues.
And that same spirit shines through every page of what you're about to read.
In each chapter, David shares an "Absolutely Incredible Truth," many of them refreshingly counterintuitive. As you explore these principles, embrace them, and put them into practice, you'll discover practical guidance that can lead to greater fulfillment, financial prosperity, stronger relationships, and lasting peace of mind. His clear explanations, combined with the powerful "Absolutely Incredible Moments" throughout, transform timeless wisdom into actionable insight. A good friend of mine likes to say, "Success doesn't just leave clues... it leaves billboards." David Hancock has filled these pages with them.Yet even more impressive than David's accomplishments or insights is the man himself.
Over the years, he has earned the love, respect, and trust of countless people. In my opinion, that may be the most Absolutely Incredible thing about him. The principles you'll find here can help you build that kind of life as well.
What you hold in your hands is more than a collection of ideas. It's an invitation to live with greater purpose, clarity, gratitude, abundance, and joy. I'm delighted you've chosen to read it.
And if I may be so bold as to suggest one more thing, once you've finished, please share a copy with someone you care about. The lessons contained within have a way of making life better for everyone they touch.
My hope is that after reading these pages, you’ll never again settle for an ordinary view of what’s possible.
Enjoy the journey.
Best always,
Bob Burg
Coauthor of The Go-Giver and author of Genuine Influence