• Ageing and the Media
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Ageing and the Media

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Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing ...
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  • 01 February 2024
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Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people.

This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more.

Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.

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Price: $40.95
Pages: 232
Publisher: Bristol University Press
Imprint: Policy Press
Series: Ageing in a Global Context
Publication Date: 01 February 2024
ISBN: 9781447362043
Format: Paperback
BISACs: SOCIAL SCIENCE / Gerontology, Age groups: the elderly / old age, SOCIAL SCIENCE / Sociology / General, SOCIAL SCIENCE / Media Studies, Media, entertainment, information and communication industries, Care of the elderly
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“Populations are ageing, and our perception of old age is changing with it. This book gives a comprehensive picture of how old age is treated in different media across different cultures.” Kirsi Lumme-Sandt, Tampere University
Virpi Ylänne has now retired. She was previously Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.

1 Introduction: Ageing in/and the Media - Virpi Ylänne

Part I: Framing and Constructing Ageing in Media Reporting

2 ‘Apocalyptic Demography’ Versus the ‘Reckless Generation’: Framing the Third and Fourth Ages in the Media - Paul Higgs and Chris Gilleard

3 Older Adults and the Pandemic in UK News Media - Virpi Ylänne

4 Present Time Witches: Media and the Intersecting Discourses of Age, Gender, and Mental Health in Ghana - Monika Wilińska and Doris Boateng

5 Portrayals of Older People With Dementia in Taiwanese Newspapers - Chin-Hui Chen and Yan-Hua Huang

6 Older LGBTQ+ Persons in Canadian Newspapers - Laura Hurd and Raveena Mahal

Part II: Imagined Ageing in Promotional and Fictional Contexts

7 Ageism and the Promotion of Agelessness in Brazilian Advertising - Gisela Castro

8 Visual Ageism on Public Organisations’ Websites - Eugène Loos, Loredana Ivan, Maria Sourbati, Wenqian Xu, Christa Lykke Christensen and Virpi Ylänne

9 Imag(in)ing Ageing Futures in Comics and Graphic Novels - Nicole Dalmer and Lucia Cedeira Serantes

Part III: Older Adults’ Interaction With the Media and Media Technologies

10 Advertising Old Men: Swedish Old Men Reflect on ‘Seeing Themselves’ - Karin Lövgren, Linn Sandberg and Jeff Hearn

11 Older Women and Women’s Magazines: Audience, Agency, and Life Course - Dana Sawchuk

12 The Double Logic of Care: Age, Gender, and Media Technologies in Austria - Barbara Ratzenböck

13 Conclusion - Virpi Ylänne