For everyone who wants to shape AI, not just chase it.

Since the breakthrough of ChatGPT in November 2022, AI has been everywhere. Nevertheless, only a few companies have so far succeeded in using the technology in a way that creates real business value. At the same time, AI-native companies are emerging that build not just their products but their entire business model around AI, achieving results with small teams that were previously unthinkable.

This book shows how this gap can be closed.

At the center of the book is how companies can understand and use AI in their own context. It shows how relevant use cases can be identified, successfully implemented, and managed in ongoing operations. It also becomes clear which structural, cultural, and organizational decisions are necessary in order to fully exploit the potential of the technology in a holistic way. With numerous examples, illustrative graphics, and a clear, structured approach, “AI Native” provides a framework for a transformation that has become one of the central management tasks of our time for many companies.

“AI Native” shows how companies can use AI effectively and strategically. Not every organization can become AI native, and many do not need to. What matters instead is embarking on the path toward an AI-first organization in which AI becomes a natural part of value creation, the business model, and decision-making processes.