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This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.
In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
Foreword, Hubert Rampersad.
Foreword, Ramazan Demir.
Preface.
Chapter 1. Introduction.
Chapter 2. Authentic Customer Centricity Model.
Chapter 3. Personal Centricity.
Chapter 4. Corporate Centricity.
Chapter 5. Strategic Alignment.
Chapter 6. Cultivation.
Chapter 7. Business Case.
References and Recommended Reading.
About the Author.