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This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Foreword; Marshall Goldsmith.
Preface.
Author's Profile.
Chapter 1. Introduction.
Part I. Authentic Personal Branding.
Chapter 2. An Authentic Personal Branding Model.
Chapter 3. Define and Formulate Your Personal Ambition.
Chapter 4. Define and Formulate Your Personal Brand.
Chapter 5. Formulate Your Personal Balanced Scorecard.
Chapter 6. Implement and Cultivate Your Personal Ambition, Personal Brand, and Personal Balanced Scorecard.
Chapter 7. Aligning Your Personal Ambition and Personal Brand with Your Behavior and Actions: Alignment with Yourself.
Part II. Authentic Company Branding.
Chapter 8. An Authentic Company Branding Model.
Chapter 9. Define and Formulate the Company Ambition.
Chapter 10. Define and Formulate the Company Brand.
Chapter 11. Formulate the Company Balanced Scorecard.
Chapter 12. Implement and Cultivate Your Company Ambition, Company Brand, and Company Balanced Scorecard.
Chapter 13. Aligning Personal Ambition and Personal Brand with Company Ambition and Company Brand: Alignment with Your Company.
Epilogue.
Afterword; Dave Ulrich.
Appendices
A. Personal Ambition, Personal Brand, and Personal Balanced Scorecard Forms.
B. Authentic Personal Brand Coaching Framework and the Certified Personal Brand Coach (CPBC) Certification Program.
C. Personal BrandSoft.
References and Recommended Reading.
Index.