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Automotive Management

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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current tre...
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  • 20 June 2016
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

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Price: $19.95
Pages: 288
Publisher: De Gruyter
Imprint: De Gruyter Oldenbourg
Publication Date: 20 June 2016
ISBN: 9783110489309
Format: Paperback
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