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**Business Book Awards 2024 Finalist**
'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler
A more beautiful way to connect with customers
PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.
Sophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalley
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK
Introduction
Chapter One….The beginning
Chapter Two…. A fresh perspective
Chapter Three….Finding your heartbeat
Chapter Four….Communicating your heartbeat
Chapter Five….The Michelin Star effect
Chapter Six….Media coverage
Chapter Seven…Brand chemistry
Chapter Eight…Invisible PR
Chapter Nine…. The ‘spin doctor’ is dead
Chapter Ten….Social Media
Chapter Eleven…Ethical PR
Epilogue