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Behavioral Strategy for Competitive Advantage
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19 September 2018

Behavioral Strategy for Competitive Advantage contains contributions by leading scholars in the field of behavioral strategy research. The 8 chapters in this volume deal with a number of significant issues relating to how behavioral strategy may serve to create competitive advantage, covering topics such as decision change timing, top management regulatory focus, cognitive foundations of pricing decisions, short-termism in HRM, and the effects of managerial role enactments on alliance performance. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of behavioral strategy in enhancing competitive advantage.
About the Book Series by T. K. Das.
Chapter 1. In Search of a Last Straw: An Exploratory Study of Decision Change Timing and Triggers; Katsuhiko Shimizu.
Chapter 2. How CEO and CFO Regulatory Focus Interact to Shape the Firm's Corporate Strategy; Guoli Chen, Philipp Meyer-Doyle, and Wei Shi.
Chapter 3. Cognitive Foundations of Competitive Advantage Through Pricing; Burak Cem Konduk.
Chapter 4. Incumbent Behavior and Competitive Strategy Paradigm Shift; Tomomi Hamada and Tsutomu Kobashi.
Chapter 5. Explaining Short-Termism in Human Resource Management Decision Making; Juil Lee and Sang-Joon Kim.
Chapter 6. The Effect of Alliance Managers' Role Enactments on Alliance Performance Under Conditions of Misalignment; Jeffrey L. Cummings and Dave Luvison.
Chapter 7. Civil Engineers' Motivators and National Culture; Atilla Damci, David Arditi, and Gul Polat.
Chapter 8. A Behavioral View of Business Modeling; Arash Najmaei.
About the Contributors.
Index.