This controversial book argues that concepts such as ‘successful’ and ‘active’ ageing - ubiquitous terms in research, marketing and policy making concerned with older adults – are potentially dangerous paradigms that reflect and exacerbate inequalities in older populations.

This author presents a new theory to make sense of the popularity of these ‘successful’ and ‘active’ ageing concepts. Readers are invited to view them through the prism of Model Ageing – a theory that throws light on the causes and consequences of attempts to model ageing as a phenomenon and stage of life that is in need of direction, reshaping and control.

This is essential reading for anyone seeking to make sense of social constructions of ageing in contemporary societies.