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Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.
Price: $125.00
Pages: 242
Publisher: Brill
Imprint: Brill
Series: Studia Imagologica
Publication Date:
27 March 2025
ISBN: 9789004692015
Format: Hardcover
Lenore Todd, Ph.D is a lecturer at Leiden University College in the Netherlands. This is her second monograph, the first being The Figure of the Other in 9/11 Literature: If You See Something, Say Something (2017).