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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.
Price: $27.99
Pages: 248
Publisher: Rosenfeld Media
Imprint: Two Waves Books
Publication Date:
02 November 2016
ISBN: 9781933820569
Format: eBook
"The waveline is the first new tool I've seen in years that has the power to build relationships with consumers that they will value highly. Indeed, the waveline is the new consumer journey."
—Bruce Nussbaum, former Innovation and design editor of Business Week and current mentor–in–residence at NEW INC, the New Museum's digital art incubator in New York
—Bruce Nussbaum, former Innovation and design editor of Business Week and current mentor–in–residence at NEW INC, the New Museum's digital art incubator in New York