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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.
Price: $32.99
Pages: 248
Publisher: Rosenfeld Media
Imprint: Two Waves Books
Publication Date:
02 November 2016
Trim Size: 9.00 X 6.00 in
ISBN: 9781933820699
Format: Paperback
"Blind Spot lays out a powerful design thinking approach for an organization to build long–lasting, meaningful relationships with customers.'
—Reid Hoffman, chairman at Linkedin and partner at Greylock
—Reid Hoffman, chairman at Linkedin and partner at Greylock
- Chapter 1. A World o f Hidden Value
- Chapter 2. Defining a Business Relationship
- Chapter 3. Visualizing Relationships
- Chapter 4. Finding Opportunities in Relationships
- Chapter 5. Becoming by Doing
- Chapter 6. Distancing and Team Structure
- Chapter 7. Discovering
- Chapter 8. Deciding
- Chapter 9. Declaring
- Chapter 10. Designing
- Chapter 11. Delivering
- Chapter 12. A World of Premium Value