Easy to read, full of practical advice, and supported by a wealth of online resources. Whether you're just starting out or looking to revamp your existing brand, this book is an invaluable resource.

[A] really practical and useful little book aimed at startup businesses in the early stages.
There’s how to compile your brand strategy, build your brand (including my fave - mood boards), your personal brand and oodles of budget ways to promote and get your brand noticed.
I felt the warmth of the authors through the book. Let’s face it, business can be scary and this book sort of feels like a hand-hold.

I started my business 18 months ago and this book has been so valuable in teaching me how to create a brand strategy to move forward...For me, Brand Yourself will not be a one time read - I can see myself gaining more from it a second/third time round and it will also be useful to re-address my brand strategy in future...Overall, a valuable book that I am really pleased I purchased.

This is just an unbeatable resource for anyone looking to launch or rebrand a small business. There’s so much expertise, and an accompanying workbook that you can work through with a team...I wish I could give one to every small biz owner!

Thank you so so much for your brilliant book...I’ve just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting.
Anything’s possible now!

I bought this book after getting into a bit of a spiral about my business and myself. I was confusing my own personality with my company, for example, using my favourite colours rather than the colours which represent the emotions I want my audience to feel. This book helped solve all of these challenges for me and very easily and quickly came to a new vision which I cannot wait to activate. Thank you!
— Amazon

I have a very well thumbed copy of Hype Yourself, the previous book by Lucy Werner. So when I saw she was writing Brand Yourself alongside Hadrien Chatelet, I knew it would be good. But good is an understatement.
I am no beginner when it comes to branding and working with brands, but this book explains everything in simple language and demystifies the jargon used by so many others. It will be invaluable to me when working with clients and explaining why their branding needs to be sorted before we tackle other areas.
A real gem of a book - a must read for anyone creating, refreshing or reviewing a brand.

Brilliant! Much-needed branding basics for anyone who is freelance or runs a small business. Really practical so you come away actually taking action instead of just reading aimlessly. Loved it!
— Amazon

Essential reading for all small business owners.
Finally some industry insights that cut the BS and tell you exactly what you need to know. I can’t stop raving about this book to all the small biz owners I meet. Grab a copy, you won’t regret it.

— Amazon

This book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding!

— NetGalley

This is a short book but that does exactly what it says. It gives you help and advice on creating a brand for a small business and there's lots of exercises to help you get that done. I have a small etsy shop and the book gives some interesting insight on the differences between a brand and simply having some colours & a logo. I've learnt a lot from it. A really good book
— NetGalley

Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both inhouse and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet.

She has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.

Hadrien Chatelet is Creative Director of The Wern, a PR & design business for small business. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.

From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor.
Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.

Intro

Who are we tell you about branding?

What is branding?

What branding is not?

Why do you need a book on branding?

How will this book help me?

Chapter One:

Competitor Research

Who you are?

Vision

Mision

Purpose

How you behave

Audience Mapping

Chapter Two

Moodboard

Colours

Fonts

Images

Diversity & Inclusion

Legal

Chapter Three

Why to use a personal brand

How to define your personal brand

Ways to amplify your personal brand

Personal branding done well

Personal branding warnings

Chapter Four

Brand in the office

Business cards

Prompts cards

Creative brands

Brand collabs

Surprise and Delight

Business books

Podcasts

Merch

Chapter Five

When to hire a branding agency

What to put in a brief

How to find the right agency

How to budget

How to work with a printer

Resources