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Bridge Builders

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You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you kno...
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  • 13 October 2015
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You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you know how to use it?

How we choose to communicate determines the difference between success and failure---in all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.

"Bridge Builders" is a compelling fable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. It’s about the power of crafting messages through the eyes of our audience. It’s about learning to craft our message differently as others’ needs become the impetus behind our message.

No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?

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Price: $17.95
Pages: 200
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Publication Date: 13 October 2015
Trim Size: 8.50 X 5.50 in
ISBN: 9781630475390
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations, BUSINESS & ECONOMICS / Marketing / General
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Maria Keckler is president and founder of Superb Communication, a San Diego based firm specializing in strategic communication solutions, executive coaching, and training. Maria’s experience spans almost 20 years, developing and coaching global leaders across the United States, Mexico and Eastern Europe. She’s worked with executives, engineers, scientists, educators, and leaders in healthcare, pharmaceuticals, biotechnology, communication, technology, and education. Maria’s articles have been featured in leadership and communication journals and publications. She’s a regular radio guest.
Part I: THE PARABLE

Chapter 1: The Gift

Chapter 2: The Critics

Chapter 3: Doubt

Chapter 4: Opportunity

Chapter 5: Doublespeak

Chapter 6: Common Ground

Chapter 7: Tug of War

Chapter 8: Surrender

Chapter 9: The Armor

Chapter 10: Assumptions & Intentions

Chapter 11: Evidence

Chapter 12: Last Ditch Effort

Chapter 13: Bridge Builders Wanted

Chapter 14: What if?

Chapter 15: Return on Investment

Chapter 16: The Greatest Barrier

Chapter 17: Losing the Armor

Chapter 18: Reality Check

Chapter 19: U-Turns

Chapter 20: Perspective

Chapter 21: Medicine

Chapter 22: Humility

Chapter 23: Unexpected Pot Holes

Chapter 24: Correction

Chapter 25: Who Do You Think You Are?

Chapter 26: Visual Aids

Chapter 27: Reluctant Presenter

Chapter 28: Soul-searching

Chapter 29: Plan B

Chapter 30: Legacy

Chapter 31: Preparing for Battle

Chapter 32: Fast Forward

Chapter 33: Elephant in the Room

Chapter 34: Thinking Differently

Chapter 35: Listening Differently

Chapter 36: Acting Differently

Chapter 37: Talking Differently

Chapter 38: Leading Differently

Part II: The Bridge Builder Approach

Chapter 39: The Bridge Builder Principles

Chapter 40: The SUPERB Tools

Chapter 41: The Bridge Builder Manifesto

Chapter 42: A Case for Bridge Builder Cultures