Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners—struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.” Cadence uniquely communicates entrepreneur and advisor Pete Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.