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Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive for the benefit of the economy and society.
But how? And what does that mean for YOUR business?
This pioneering book is a route map to help leaders get started and navigate the way to leading a high-performing gender-balanced business. It features:
- An easy-to-follow 6-step guide with practical advice and solutions
- Case studies to illustrate how businesses like yours have implemented winning ideas
- A compelling 5-minute pitch to inspire your team to take action
Fixing the gender gap is a key indicator of an effective leader in the 21st century, and gender balance is essential to enable transformational business growth.
Julia Muir is the award-winning Founder of the Automotive 30% Club and CEO of Gaia Innovation Ltd.
Julia Muir is the CEO of Gaia Innovation Ltd and Founder of the Automotive 30% Club, a network of automotive CEOs and MDs working to close the gender gap. She is a Vice President of the Automotive Fellowship International and speaks regularly at automotive events such as the FT Future of the Car summit. She has been a judge for various sector awards, and is often approached for comments and contributions by the motor trade press.
Named in the Financial Times and HERoes top 100 Women in Business Global Champions of Diversity in 2017, 2018 and 2019 for her work as the Founder of the Automotive 30% Club, Julia provides advice to members and directs the club s digital communications and activities such as the Inspiring e-zine; a digital lifestyle magazine for the women of the sector to which she contributes comment and opinion pieces. She is also a steering committee member of the Global 30% Club, which is working to appoint more women to FTSE 350 boards.
FOREWORD
by the co-Chairs of the 30% Club; Ann Cairns, Global Vice Chair of Mastercard and Brenda Trenowden CBE PwC Partner
PREFACE
INTRODUCTION
PART ONE:
1. THE BUSINESS BENEFITS OF BALANCE
Don’t settle for less
2. INCLUSIVE LEADERSHIP
Creating a winning business
3. A BURNING PLATFORM
Why we need it now
4. SLAYING THE DRAGON
Dispelling Myths and Creating Legends
5. OVERCOMING BARRIERS & HANDLING RESISTANCE
Inspire, Inform, Reform
6. WHAT MEN CAN DO
Sponsors, Advocates, Mentors, and Allies
7. WHAT WOMEN CAN DO
Trailblazers, Real Models, Growers and Lifters
8. IKIGAI
The Impact on the World
PART 2: SIX STEPS TO SUCCESS
9. KNOW YOUR DATA – AND MAKE YOUR PLAN
10. REACH OUT TO NEW TALENT POOLS
11. LEAD A RECALIBRATED ORGANISATION
12. WELCOME IN THE WOMEN
13. PULL WOMEN THROUGH THE PIPELINE
14. HOLD ON TO YOUR INVESTMENT
PART 3:
15. BE A GAME CHANGING LEADER
If Not You Then Who? If Not Now Then When?
ACKNOWLEDGEMENTS
FURTHER READING