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Changing Discursive Trends in the Online Review Genre

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Around twenty years ago, with the digitisation of almost every facet of life, most businesses started including their own review system, so that their products could be rated and reviewed. This was...
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  • 17 October 2024
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Around twenty years ago, with the digitisation of almost every facet of life, most businesses started including their own review system, so that their products could be rated and reviewed. This was the first wave of online reviews, called online consumer reviews (OCRs). The emergence of the smartphone and the proliferation of social media in the 2010s, however, resulted in a new ecosystem in which peers could share their assets, review other peers and be reviewed. This is the second wave of online reviews, or the emergence of online peer reviews (OPRs). This book explores the three differentiating discursive practices found in BlaBlaCar in Spanish and in English (emotive, relational and metacommunicative) as representative of this new wave. It demonstrates that OPRs have characteristics of their own, and proposes a new definition that captures the latest developments in online reviews in the context of peer collaboration.
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Price: $102.00
Pages: 188
Publisher: Brill
Imprint: Brill
Series: Utrecht Studies in Language and Communication
Publication Date: 17 October 2024
ISBN: 9789004694118
Format: Paperback
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María de la O Hernández-López (Ph.D.) is senior Lecturer at Pablo de Olavide University (Spain). She has published in numerous journals and edited several books revolving around service encounters, digital discourse, online reviews and rapport. During the last few years, she has focused on online peer collaboration from a linguistics perspective.