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Color Code. Branding & Identity

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The book shows how colour has functions that differ from those of other design elements as shape, texture and form.
  • 08 November 2016
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Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

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Price: $59.95
Pages: 240
Publisher: Hoaki Books
Imprint: Promopress
Series: Graphic Design Elements
Publication Date: 08 November 2016
Trim Size: 11.25 X 8.13 in
ISBN: 9788416504510
Format: Hardcover
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Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.
Introduction
Chapter 1 Yellow
Chapter 2 Orange
Chapter 3 Red
Chapter 4 Pink
Chapter 5 Purple
Chapter 6 Blue
Designers included