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Color Code: Graphic Design, Branding and Identity
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The book shows how colour has functions that differ from those of other design elements as shape, texture and form.
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12 May 2020

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.
Price: $45.00
Pages: 240
Publisher: Hoaki Books
Imprint: Promopress
Publication Date:
12 May 2020
Trim Size: 11.25 X 8.25 in
ISBN: 9788417412302
Format: Paperback
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.