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Contagious Confidence
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23 June 2026

Organizations run on confidence.
When people’s self-belief matches their capability, they feel able to step forward, take on new challenges, stretch themselves. When teams are connected by trust and respect, they are more ambitious in what they deliver together. And thoughtful, wholehearted confidence in the organization’s mission acts as oxygen for collective performance.
Unleash a confidence contagion and unlock the strongest level of contribution from your team.
In this engaging and practical book, the award-winning author of Coach Yourself Confident reveals how you can empower your people to trust in themselves, to trust in each other, and to trust in your shared endeavour.
Julie Smith is a sought-after executive coach who works with leaders to grow their impact and supports teams to grow their effectiveness. Find out more at www.talentsprout.co.uk.
Julie Smith is a sought-after executive coach and keynote speaker who works with leaders to grow their impact and supports teams to grow their effectiveness. Julie’s first book, Coach Yourself Confident: Ditch the Self-doubt Tax, Unlock Humble Confidence won the 2024 getAbstract International Business Impact Award - Readers’ Choice.
Coach Yourself Confident WINNER getAbstract International Book Award 2024 - Business Impact, Readers’ Choice
Coach Yourself Confident WINNER Business Self Development Book of the Year - Business Book Awards 2025
Introduction: The case for contagious confidence
The impact of confidence
Why ‘contagious’?
A confidence super spreader
Getting the best from this book
What we’ll explore together
PART I: IT STARTS WITH YOU
1: Look inside
Knowing what you are transmitting
Being your authentic self
Leaning into not knowing
Grasping mistakes
2: Trust yourself
Confidence breeds confidence
The ebb and flow of confidence
Tackling your saboteurs
PART II: DEEPENING INDIVIDUAL CONFIDENCE
3: Lean into empowerment
Leader as expert
Leader as coach
Don’t take the monkey
Monkey grabbers
4: Offer support and stretch
Favour asking over telling
Listen up
Allow silence
Coach the real issue
Build confidence momentum
5: Fix faulty calibration
The impact of faulty calibration
The signs to look out for
Transmit your belief
Support individuals to see themselves clearly
PART III: STRENGTHENING COLLECTIVE CONFIDENCE
6: Build safety
How safety feels
A breeding ground for confidence
Creating safety
7: Set out the path
An audacious ambition
Meaning that motivates
A co-created plan
Healthy scepticism
When the path is unclear
8: Cultivate collaboration
A leader at the centre
A step back
Enable confident and constructive conflict
9: Develop a team feedback habit
Celebrate strengths
Strengthen trust and connection
Embrace the tricky stuff
The team’s feedback to you
The team’s feedback to the team
10: Keep the faith when things are tough
Fragile performance, fragile confidence
Manage yourself
Support the team to keep the faith
The most important reason for confidence
A few final words
Acknowledgements
About the author
End Notes