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This is the first book to apply the concept of ‘contents tourism’ in a global context and to establish an international and interdisciplinary framework for contents tourism research. The term ‘contents tourism’ gained official recognition in Japan when it was defined by the Japanese government in 2005, and it has been characterised as ‘travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture forms including film, television dramas, manga, anime, novels and computer games’. The book builds on previous research from Japan and explores three main themes of contents tourism: ‘the Contentsization of Literary Worlds’, ‘Tourist Behaviours at “Sacred Sites” of Contents Tourism’ and ‘Contents Tourism as Pilgrimage’ and draws together these key themes to propose a set of policy implications for achieving successful and sustainable contents tourism in the 21st century.
In this volume, an international group of scholars rewrites the old canon of ‘contents tourism’ with impressive cultural sensitivity. Across several chapters exploring aspects of Japanese popular culture’s adherence to performance and visuality, native phenomena are examined as instances of transnational hybridisation and global cultural connectivity. An essential read for students of international popular culture, tourism and the moving image.
Takayoshi Yamamura is Professor at the Centre for Advanced Tourism Studies, Hokkaido University, Japan. His research interests include Japanese animation and tourism, pop culture and regional development/community revitalization.
Philip Seaton is Professor at the Institute of Japan Studies, Tokyo University of Foreign Studies, Japan. His research interests include Japanese war history/memory and contents tourism (with a particular focus on historical dramas and heritage sites).
Foreword. Sue Beeton
Introduction. Takayoshi Yamamura: Contents Tourism Beyond Anime Tourism
Chapter 1. Philip Seaton: The Contents Tourism of Jane Austen’s American Fans
Chapter 2. Maree Thyne & Gretchen Larsen: Conceptualising Contents Brandscapes: The Brontë Brand
Chapter 3. Aleksandra Jaworowicz-Zimny: The Witcher Novels and Games-inspired Tourism in Poland
Chapter 4. Takayoshi Yamamura: Traveling Heidi: International Contents Tourism Induced by Japanese Anime
Chapter 5. Catherine Butler: The Cotswolds and Children’s Literature in Japanese Fantasy: The Case of Castle Combe
Chapter 6. Shinobu Myoki: Yōkai Tourism in Japan and Taiwan
Chapter 7. Kyungjae Jang: Contents Tourism and Religious Imagination
Chapter 8. Akiko Sugawa-Shimada: The 2.5-Dimensional Theatre as a Communication Site: Non-site-specific Theatre Tourism
Chapter 9. Ranny Rastati: Indonesian Cosplay Tourism
Chapter 10. Sueun Kim: Outbound Tourism Motivated by Domestic Films: Contentsized Koreanness in Thai movies and Tourism to Korea
Chapter 11. Christopher Hood: Contents Tourism in Plane Sight
Chapter 12. Stefanie Benjamin: Breaking Benjamin: A Woman’s Pilgrimage to New Mexico
Chapter 13. Sue Beeton: From Banjo to Basho: Poets, Contents and Tourism
Conclusions. Philip Seaton: Sustainable Contents Tourism in the 21st Century