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If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.
Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
“A fantastic way to up your copywriting game and grow more confident in your ability to use the right words.”
—Michael Bascetta, small business owner at Worksmith
“Some of the best copywriting advice I’ve read. A great resource and a good read, too.”
—Penny Modra, The Good Copy
“[A]n engaging introduction to the world of social media content creating and copyrighting.”
—Reading, Writing and Riesling
“[T]his is an easy to follow introduction to copywriting by an accomplished Australian author that will provide a solid foundation that may lead to a deeper exploration down the track.”
—Carpe Librum
Contents
1. YOU, THE EXPERT
You don’t need a copywriter . . . 3
What even is copywriting?
(Part One) . . . 9
(Part Two) . . . 13
2. THE FUNDAMENTALS
The right thing: strategy and voice . . . 23
For the right people: audience . . . 39
In the right way: grammar . . . 47
3. GET TO WORK
Writing for the web . . . 67
How to start writing . . . 79
Developing a brief . . . 83
Checklist . . . 89
Index . . . 91