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Data Analysis

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This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as differe...
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  • 22 June 2026
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Volume 2 of Quantitative Research Methods in Communication Science covers statistical methods, specialized methods, and computer-assisted data analysis. The book concludes with an epilogue discussing future directions of quantitative research methods in communication science. The section on statistical methods includes chapters on ANOVA/regression, latent cluster/profile analysis, mediation and moderation analysis, dyadic data analysis, multilevel modeling, structural equation modeling, longitudinal data analysis, models of within-individuals change over time, meta-analysis and research synthesis, and Bayesian methods. The section on specialized methods includes chapters on virtual reality, eye-tracking, neuroimaging methods, and physiological methods. The section on computer-assisted data analysis includes chapters on textual data analysis, agent-based modeling, semantic network analysis, machine learning, visual/image processing, and video processing. This volume is the second of two that coverstate-of-the-art quantitative communication research methods.

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Price: $240.00
Pages: 440
Publisher: De Gruyter
Imprint: De Gruyter Mouton
Publication Date: 22 June 2026
ISBN: 9783111203423
Format: Hardcover
BISACs: LANGUAGE ARTS & DISCIPLINES / Communication Studies
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Lijiang Shen, Pennsylvania State University, Pennsylvania, USA.



Lijiang Shen, Pennsylvania State University, Pennsylvania, USA.