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Digital Marketing for Businesses in easy steps

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Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them ...
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  • 24 June 2020
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Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.


Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.


Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:


  • The fundamentals of digital marketing.
  • Getting more from your website and getting your “digital house in order”.
  • The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • The art of blogging to get customer loyalty.
  • How to create and launch a powerful Content Marketing Strategy.
  • How to use Search Engine Marketing to ensure customers find you and buy from you.
  • How to measure and optimize the effectiveness of your digital marketing.

  • Get started with your digital marketing strategy now with Digital marketing for businesses in easy steps, and use the new technology to reap the rewards for your business!

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    Price: $17.99
    Pages: 288
    Publisher: In Easy Steps Limited
    Imprint: In Easy Steps Limited
    Series: In Easy Steps
    Publication Date: 24 June 2020
    Trim Size: 8.88 X 7.38 in
    ISBN: 9781840788631
    Format: Paperback
    BISACs: E-commerce: business aspects, Entrepreneurship / Start-ups, Sales & marketing, Online marketing / Social media marketing
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    1. Content Marketing
      • Blogging
      • Video
      • Social
    2. Search Marketing
      • SEO and unlocking organic traffic
      • Paid traffic (Google/Bing)
    3. From Lead to Customer
      • Putting your website to work
      • Marketing automation
      • Customer profiling
      • Building landing pages that convert
      • Monetizing your email list
      • Nurturing leads
    4. Social Marketing
      • Facebook
      • Instagram
      • LinkedIn
      • Twitter
      • Pinterest
    5. Measuring Digital Marketing
      • SEOMoz
      • Google Analytics