Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
Discover why the humble newsletter is pure and utter gold
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world?
And what if the answer is right in front of you?
"For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine."
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
"Don’t be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of howies and Hiut Denim. David Hieatt packs in some great advice for business minded folk." – Nathan Maker, No Guts No Glory
"A super tool focused on improving engagement with your community, which can be a real challenge in a social-media-heavy, time-poor world. Recommended." – Deborah Colella, The Dog Nanny
David is co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. He is also the author of Do Purpose: Why brands with a purpose do better and matter more (Do Books, 2013) and The Path of a Doer (2010 and reissued in 2020).