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"Brands with purpose aren't accidental; they're meticulously crafted." – Sophie Bambuck, Chief Marketing Officer, The North Face
The most important brands in the world make us feel something.
They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story. It builds your teams, and it defines your culture.
In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
David Hieatt unveils the alchemy of purpose. It's not merely about selling products; it's about telling stories that touch hearts, assembling teams that share a vision, and fostering a culture that thrives on meaning. Brands with purpose aren't accidental; they're meticulously crafted.
This book is a step-by-step manual for those looking to build meaningful and culturally relevant brands, from inception to impact. And for those of is with the immense responsibility of maintaining and elevating such brands, it serves as a vital reminder of the 'why' behind their work. The pages provoke, the words inspire, the formula makes it real." – Sophie Bambuck, Chief Marketing Officer, The North Face
"This book helped me change the way the world drinks. Its purpose is to be read and re-read, then you take the world by storm." – Ben Branson, founder, Seedlip
"David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter" – Richard Reed, co-founder Innocent
"A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life" – Michael Acton Smith, CEO Calm
Sophie Bambuck is Chief Marketing Officer at The North Face (formerly Converse, Nike, Everlane)