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The Viper stunned Americans by showing that Dodge, whose cars were all front-wheel drive (and mostly powered by four-cylinder engines), could make a raw, brutal, V10-powered car that could run with the best. Team Viper went a step further at Le Mans, proving that an American car could handle turns, too; so well that it won its class, repeatedly, at a fraction of the cost of the cars it beat. This book covers the transition from a concept to a rough and brutal rocket to a world-class supercar, and includes every generation. The story also tells of the rough times when the entire Viper business could have been sold to the highest bidder, and considers alternative paths the 2013-17 Viper might have taken.
This is not just a gushing tribute to the Dodge Viper, the author provides an objective view of the full story, using business, historical, and enthusiast perspectives. The book looks at the business case for each generation, the development stories and their outcomes, and describes some of the issues owners may have to watch out for, particularly in the early models.
David Zatz is a writer, editor, and organisational development consultant, former publisher, and editor. He started a major Chrysler-oriented web site in 1994, which became Allpar.com in 1998, and expanded the site every year until selling it in late 2017.
After gaining a PhD in social and organisational psychology, David Zatz worked for measurement-based change firm Metrus Group, starting his own firm (Toolpack Consulting) in 2001. His non-automotive work has appeared in Quality Digest and HRMagazine, trade publications (such as Print & Graphics), the Encyclopedia of Management, and the Business Strategy Book of Readings.
David currently owns three Mopars – one red, one white, and one blue – a Chrysler, a Plymouth, and a Dodge.