• Effective Marketing in easy steps
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Effective Marketing in easy steps

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Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.By keeping it simple,...
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  • 11 October 2011
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Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.

By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to Marketing. Her great marketing tips and advice will help you:

  • Write a successful marketing plan.
  • Avoid making costly mistakes.
  • Encourage good marketing practice at work.
  • Use what you know to make your business grow.
  • Devise effective marketing for today's market including how to use online resources.

    • Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started.

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    Price: $14.99
    Pages: 192
    Publisher: In Easy Steps Limited
    Imprint: In Easy Steps Limited
    Series: In Easy Steps
    Publication Date: 11 October 2011
    Trim Size: 8.88 X 7.38 in
    ISBN: 9781840784268
    Format: Paperback
    BISACs: Sales & marketing
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    1. Customers, competitors and all that jazz
    2. A snapshot in time
    3. The marketer’s toolbox
    4. Follow me… I have a plan!
    5. King Pee (Products and Services)
    6. Queen Pee (Pricing)
    7. Prince Pee (Promotion)
    8. Princess Pee (Place)
    9. All the little Pees (Process, People)
    10. Come closer, come closer
    11. Online, On time!
    12. Simply the best!
    13. Heroes and Villains!
    14. Resources