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Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
"Amy Bucher brings academic theory to life through relevant examples and actionable insights. This book proves to be an essential guide for digital health innovation, moving beyond shiny objects to define what will truly deliver engagement and improved outcomes."
&mdash:Amy Heymans, co–founder and Chief Experience Officer of Mad*Pow