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Behavior change design creates entrancing—and effective—products and experiences.
Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
"Engaged draws from the latest science on behavior change and compelling examples to teach design professionals to create world–class products that make big impacts on users' lives." —Scott Sonenshein, Rice University professor and bestselling author of Stretch and Joy at Work
"Engaged is a comprehensive playbook that translates behavioral economic theory into practical, actionable, and ethical design techniques." —Jen Cardello, VP, Head of UX Research & Insights, Fidelity Investments
"An incredibly comprehensive and intelligent guidebook for designing products and services that change people's lives." —Nir Eyal, bestselling author of Hooked and Indistractable
"Amy Bucher brings academic theory to life through relevant examples and actionable insights. This book proves to be an essential guide for digital health innovation, moving beyond shiny objects to define what will truly deliver engagement and improved outcomes." —Amy Heymans, co–founder and Chief Experience Officer of Mad*Pow