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This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
Price: $115.99
Pages: 320
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Group Publishing Limited
Publication Date:
05 July 2013
ISBN: 9781781907863
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Entrepreneurship
