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Event Planning Management explores the principles and practices essential to the planning and managing of events. Supported by real-world case studies that provide practical insights for evaluation and implementation, this contributed work systematically covers the crucial elements of event planning, beginning with core principles before advancing to more specialised areas. The chapters are structured to introduce past, as well as emerging challenges in event planning.
By emphasising the feasibility and adaptability of planning and design models, the book encourages critical evaluation and continuous improvement. It also highlights the importance of innovation, sustainability, and collaboration with local communities, businesses, and governing bodies. With contributions from a diverse range of global experts, this an essential resource for practitioners and scholars alike.
Ahmad Albattat is an Associate Professor at the Asia Pacific University of Technology and Innovation, Malaysia.
Razaq Raj is a Principal Lecturer at Leeds Beckett University, UK.
Kevin A. Griffin is a Senior Lecturer in Tourism at Technological University Dublin, Ireland.
Chapter 1. Introduction to Event Planning and Design; Ahmad Albattat, Razaq Raj, and Kevin A. Griffin
Chapter 2. Reimagining Event Planning in the Digital Era; Juke Sjukriana and Mohd Hafiz Hanafiah
Chapter 3. Strategic Management and Creative Leadership; Gökçe Akdemir Ömür and Ayşe Meriç Yazıcı
Chapter 4. Event Catering Operations and Sustainability; Jaffer Idris and Ian Whiteside
Chapter 5. Event Health, Safety, and Risk Management; Maximiliano E. Korstanje
Chapter 6. Event Finance and Budgeting; V Agalya and Fakhrul Hasan
Chapter 7. Event Marketing and Promotion; Yıldırım Yıldırım
Chapter 8. Event Catering Management; Nesrin M. Bahcelerli and Furkan Tirali
Chapter 9. Event Crowd and Attendee Satisfaction; Vahit Oğuz Kiper and Muammer Mesci
Chapter 10. Modernisations and Challenges for the Future of Event Planning; Birendra Kishore Roy and Sandilyan Ramanujam Pagaldiviti
Chapter 11. Future Trends in Event Planning and Design: AI Agenda Thought Metaverse and NFT Agenda 2050; Vasco Santos and Bruno Barbosa Sousa
Chapter 12. Value Co-Creation and Events 4.0: From Silos to Co-created Technology and Value-creation; Ali Kazim and Kamal Qazi