"An incisive ethnography of Bengaluru’s metamorphosis from ‘Pensioner’s Paradise’ and public-sector town to IT outsourcing back office, and now to an innovation-forward start-up city."
 

"Experimental Times shifts the focus of analysis on to affluent entrepreneurs in India’s startup capital, Bangalore, to explain that successful entrepreneurship is performatively grounded in gender and class privileges that enable an experimental approach to leisure, friendship, and class (be)longing."

“A pioneering text in scholarship on postcolonial technological cultures.”

“Gupta is a thoughtful and skilled qualitative scholar. Her descriptions are rich and colourful, whether she is writing about the monotony of her work sorting through marketing photos for Captivate or the bustle of Bangalore’s pubs.”

“A seminal ethnographic study that presents a deep analysis of how the work is feminized, utilized for affective aspects, performed across both private and public spaces, and subjected to precarious conditions of ‘unremunerated experimentation’.”