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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Price: $54.99
Pages: 320
Publisher: Rosenfeld Media
Imprint: Rosenfeld Media
Publication Date:
15 November 2013
Trim Size: 9.00 X 6.00 in
ISBN: 9781933820101
Format: Paperback
BISACs:
COMPUTERS / Artificial Intelligence / Computer Vision & Pattern Recognition, Systems analysis & design, COMPUTERS / Human-Computer Interaction (HCI), COMPUTERS / Software Development & Engineering / Systems Analysis & Design, Pattern recognition, Computer vision, Human–computer interaction
