An important aspect of sustainability that needs discussion is a fair income for producers and laborers involved in agriculture. This chapter discusses what ‘fair’ means and the approach used by some major Voluntary Sustainability Standards to calculate ‘fair’ prices for producers. This is followed by two alternative approaches to calculate prices: the ‘Living Income Reference Price Formula’ and the ‘Living Income/Fair Price Approach’, a bottom-up approach for defining what is a ‘fair’ price from the farmers’ perspective.