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Figure It Out

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Information is easy. Understanding is hard. From incomprehensible tax policies to confusing medical explanations, we're swamped with information that we can'’t make sense of. Figure It Out shows u...
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  • 26 May 2020
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Information is easy. Understanding is hard.

From incomprehensible tax policies to confusing medical explanations, we're swamped with information that we can'’t make sense of. Figure It Out shows us how to transform information into better presentations, better meetings, better software, and better decisions. So take heart: under the guidance of Anderson and Fast, we can, in fact, figure it out—for ourselves and for others.

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Price: $33.99
Publisher: Rosenfeld Media
Imprint: Two Waves Books
Publication Date: 26 May 2020
ISBN: 9781933820958
Format: eBook
BISACs: PSYCHOLOGY / Cognitive Psychology & Cognition, Product design, DESIGN / Product, BUSINESS & ECONOMICS / Industries / Media & Communications, COMPUTERS / Social Aspects, Cognition & cognitive psychology, Media, entertainment, information & communication industries, Digital and information technologies: social and ethical aspects
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"The challenge of making sense of the oceans of information brought to us by digital technology is the truly significant task of our era. Not since Pinker's 1997 tome has anyone addressed this important arena with the breadth and clarity it deserves"
Alan Cooper, author of About Face and The Inmates Are Running the Asylum

  • Chapter 1: From Information to Understanding
  • Chapter 2: Understanding as a Function of The Brain, Body, and Environment
  • Chapter 3: Understanding is Fundamentally About Associations Between Concepts
  • Chapter 4: Everyday Associations: Metaphors, Priming, Anchoring, and Narrative
  • Chapter 5: Everyday Associations: Aesthetics and Explicit Visual Metaphors
  • Chapter 6: Closing Thoughts and Cautionary Notes About Associations
  • Chapter 7: Why Our Sense of Vision Trumps All Others, and What It's Great For
  • Chapter 8: An Intelligent Understanding of Color
  • Chapter 9: Ways We Use Space to Hold and Convey Meaning
  • Chapter 10: Interacting With Information
  • Chapter 11: A Pattern Language for Talking About Interactions
  • Chapter 12: Seeing the System of Cognitive Resources
  • Chapter 13: Coordinating a System of Resources
  • Chapter 14: A Critical Look at Tools and Technologies for Understanding
  • Chapter 15: A Perspective on Future Tools and Technologies for Understanding