Information is easy. Understanding is hard.
From incomprehensible tax policies to confusing medical explanations, we're swamped with information that we can'’t make sense of. Figure It Out shows us how to transform information into better presentations, better meetings, better software, and better decisions. So take heart: under the guidance of Anderson and Fast, we can, in fact, figure it out—for ourselves and for others.
Price: $39.99
Pages: 432
Publisher: Rosenfeld Media
Imprint: Two Waves Books
Publication Date:
26 May 2020
ISBN: 9781933820965
Format: Paperback
BISACs:
PSYCHOLOGY / Cognitive Psychology & Cognition, Product design, DESIGN / Product, BUSINESS & ECONOMICS / Industries / Media & Communications, COMPUTERS / Social Aspects, Cognition & cognitive psychology, Media, entertainment, information & communication industries, Digital and information technologies: social and ethical aspects
"The challenge of making sense of the oceans of information brought to us by digital technology is the truly significant task of our era. Not since Pinker's 1997 tome has anyone addressed this important arena with the breadth and clarity it deserves"
— Alan Cooper, author of About Face and The Inmates Are Running the Asylum
Chapter 1: From Information to Understanding
Chapter 2: Understanding as a Function of The Brain, Body, and Environment
Chapter 3: Understanding is Fundamentally About Associations Between Concepts
Chapter 4: Everyday Associations: Metaphors, Priming, Anchoring, and Narrative
Chapter 5: Everyday Associations: Aesthetics and Explicit Visual Metaphors
Chapter 6: Closing Thoughts and Cautionary Notes About Associations
Chapter 7: Why Our Sense of Vision Trumps All Others, and What It's Great For
Chapter 8: An Intelligent Understanding of Color
Chapter 9: Ways We Use Space to Hold and Convey Meaning
Chapter 10: Interacting With Information
Chapter 11: A Pattern Language for Talking About Interactions
Chapter 12: Seeing the System of Cognitive Resources
Chapter 13: Coordinating a System of Resources
Chapter 14: A Critical Look at Tools and Technologies for Understanding
Chapter 15: A Perspective on Future Tools and Technologies for Understanding
