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Film Diplomacy
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05 May 2026

What if the most consequential alliance between the United States and Turkey was not signed—but screened? Beginning in 1930 and crystallizing during the Cold War, the two nations forged an alliance through film: American and Turkish institutions used educational films—short documentaries shown in schools, villages, theaters, and public spaces—not just to inform but to persuade. These films promoted cooperation, encouraged economic development, and modeled ideals of modern citizenship. Yet beneath their instructional surface, they also advanced a racialized vision of progress.
Film Diplomacy offers a powerful new account of how film shaped international relations and national identity. Drawing on previously unexamined and recently declassified archives in Turkey and the United States, Ayşehan Jülide Etem demonstrates how both countries used educational films to align institutional agendas and geopolitical interests. The United States built on missionaries’ earlier use of film programs while shifting from Christianization to modernization to promote free market capitalism and prevent the spread of communism. Turkish officials embraced film to promote a homogenous, secular, and Western-facing national identity that erased groups such as Armenians, Blacks, Greeks, Jews, and Kurds. In both contexts, whiteness operated as an invisible standard—shaping who belonged, who was excluded, and what counted as modern.
By tracing the transnational network of educational cinema, Etem uncovers how film functioned as infrastructure, circulating ideologies, organizing institutions, and training citizens. Moving beyond conventional accounts of propaganda and soft power, this book exposes how film was central to the making of modern Turkey and sheds new light on media’s role in global politics.
— Perin Gürel, author of Türkiye, Iran, and the Politics of Comparison: America's Wife, America's Concubine
Ayşehan Jülide Etem’s pioneering study constitutes the first comprehensive account of film diplomacy within Turkey-US relations. Film Diplomacy offers a thorough critical analysis that elucidates the nature of the so-called educational films as well as their influence on the audiences they were intended to reach.
— M. Şükrü Hanioğlu, author of Atatürk: An Intellectual Biography
Etem breaks new theoretical ground by tracing the links between film, race, and propaganda. She delivers a vivid and meticulously researched account of the racialized discourses of modernization, making it essential reading for anyone interested in Cold War-era cultural politics and transnational relations.
— Bilge Yesil, author of Talking Back to the West: How Turkey Uses Counter-Hegemony to Reshape the Global Communication Order
Ultimately, Film Diplomacy invites us to expand our analytical lens. It challenges us to look beyond messages and narratives to the systems that produce and circulate them. It encourages us to think of diplomacy not only as a matter of policy or rhetoric, but as a set of practices embedded in everyday media experiences.
Introduction
1. From Ottoman Shadows to Global Stage: The Rise of Film in Turkey
2. Beyond the Contract: How Missionaries Forged Nontheatrical Havens
3. US Government Film Programming in Turkey
4. The Educational Film Center of Turkey
5. Audience Reception Research
Epilogue
Acknowledgments
Notes
Bibliography
Index